Overcome Studio

We create brand identities that turn tech, Web3, and culture-driven ventures into movements.

[Overcome Studio @workbyovercome]

Design isn’t decoration.

It’s translation.

Turning complexity into understanding.

[Overcome Studio @workbyovercome]

Great brands aren’t rushed.

They are built.

[Overcome Studio @workbyovercome]

The future of branding is human storytelling + machine capability.

[Overcome Studio @workbyovercome]

Technology explains how something works.

Brand explains why it matters.

You need both.

[Overcome Studio @workbyovercome]

Most Web3 projects don’t fail because of technology.

They fail because no one understands why they matter.

Brand is what translates complex systems into ideas people believe in.

[Overcome Studio @workbyovercome]

The future of branding sits at the intersection of:

– Human storytelling
– Machine capability
– Cultural understanding

[Overcome Studio @workbyovercome]

Brand recognition isn’t built through a single post.
It’s built through relentless consistency over time.

– Color
– Tone
– Ideas
– Execution

Eventually the signal becomes unmistakable.

[Coinbase 🛡️ @coinbase]

You can't post a random color and expect people to recognize it.

[Overcome Studio @workbyovercome]

10 rules for design, work & life.

[Michael Hindle @michaeldsgns]

https://t.co/QlPeUzUXdt

[Michael Hindle @michaeldsgns]

Developers build systems.
Brands build belief.

Both are infrastructure.

One is technical.
The other is emotional.

[Overcome Studio @workbyovercome]

A Cinematic Brand Identity for a Cross-Chain Crypto Protocol

We supported web3 creative marketing agency Flight3 to build a brand world for Gvnr that feels more like a film than a decentralized finance platform.

[Overcome Studio @workbyovercome]

Gvnr is a cross-chain trading protocol that lets members swap, send, and earn across any asset, any chain.

Rooted in British heritage, self-sovereignty, and permissionless power, we created a brand with narrative, a world you step into, not just a dashboard you use.

[Overcome Studio @workbyovercome]

The Work:

A snapshot of the craft.

Designs that live in the real world.
Across shelves, screens, and streets.

Made to resonate. Built to last.

[Overcome Studio @workbyovercome]

Our Process:

How we create brand identities in 4 steps 👉

[Michael Hindle @michaeldsgns]

Brand refresh for @CryptoAutos_ 🏎️

Where high-end luxury meets entrepreneurial lifestyle and cutting-edge technology. The new visual system blends prestige and trust with the speed of performance engineering and the future-forward spirit of blockchain.

Project created at: @Flight3official

Collaborated with: @DesignBenj

#brandidentity #brandrefresh #brandsystem #carporn #crypto #web3 #automotive #blockchain #performance

[Michael Hindle @michaeldsgns]

Brand refresh for @CryptoAutos_ 🏁🏎️

Where high-end luxury meets entrepreneurial lifestyle and cutting-edge technology. The new visual system for Crypto Autos blends prestige and trust with the speed of performance-engineering and the future-forward spirit of blockchain.

Created with the amazing team at @Flight3official & @DesignBenj

[Overcome Studio @workbyovercome]

Our code is about pushing for better. In our craft, our mindset, and the people we work alongside.

It’s not just about feeding the creative appetite, but fuelling our bodies, minds and in the end, to find peace and purpose.

[Overcome Studio @workbyovercome]

This is not just a set of values for design, but for life. 

A reminder of how we show up: as makers, thinkers and challengers.

It’s a compass for the work we do and the way we live.

#brandstrategy #repositioning #companyvalues #overcome

[Overcome Studio @workbyovercome]

The truth is, I don’t always meet every part of it. But that’s the point.

It’s there to remind me of the vision, the goal, and the path. To keep striving. To keep showing up.

[Michael Hindle @michaeldsgns]

Speciality coffee and matcha tasting whilst running a brand workshop for a new-to-market coffee shop opening in Manchester soon 👀