Cheryl Lockett Zubak

Design Researcher | Listener | Storyteller | Connect with me:

[Senator Adam Schiff @SenAdamSchiff]

Greta Thunberg, at 16 years old, has more courage and moral clarity on climate change than an entire room full of world leaders.

The science is clear. Her anger is justified. If we do not act now to protect our planet, the consequences will be dire.

[Mike @delcerebro]

Tyson from @LUMAInstitute says we should make things better and i agree #designthinking2019

[🎆 🌸 Samuel Hulick 🌸 🌄 @SamuelHulick]

Why I stopped designing for users:

If you don't know what it is that a user *wants to be different* when they're using your product, knowing more about their personality ain't gonna help.

It's not *the person* that drives the usage, but *the change* that the person is seeking.

[Duarte @Duarte]

#Stories can motivate and warn during change initiatives. https://t.co/tYZGXoFH56

[Bruce Temkin @btemkin]

In case you missed it, @Qualtrics acquired @TemkinGroup just before it was acquired by @SAP. Can you say #PacMan?!? My take: Experience Management (#XM) will be a critical component of an enterprise’s technology stack. https://t.co/HHBlix0BlE

[Kim Goodwin @kimgoodwin]

So few people understand that personas are only half a tool. Without scenarios, personas will just sit around & drink all your wine. But “scenarios” without personas lack the human motivation that guides good design decisions.

[Eliana Grayson @elina_gry]

Love this #infographic about the Myths surrounding #DesignThinking (1) DT is only for #design projects, (2) DT is JUST a process (3) DT is someone else's job #dtk12chat #dt4EduLeaders #edchat #disrupt

[Cheryl Lockett Zubak @workwrite]

How Snow White helped Airbnb prove that storytelling is the most important skill in design https://t.co/axbLhlqDAv #experiencedesign #storytelling #uxdesign

[LDPhilly @LDPhilly]

Resistance is the enemy of change.

[Cheryl Lockett Zubak @workwrite]

How to Motivate Users to Complete a Difficult Task https://t.co/Ap1FHmSAQ5 #performance #instructionaldesign #learning #uxdesign

[Cheryl Lockett Zubak @workwrite]

@IDEOorg explores organizational culture through alternative worlds design thinking method. https://t.co/5NVrLOBGtT #designthinking #design #humancentereddesignl #organizationalculture @LUMAInstitute #experiencedesign

[Intentional Play @intlplaysummit]

We are working on a great lineup for this year's Intentional Play Summit! Here are a few of our incredible speakers. Check out our website for everyone confirmed so far https://t.co/iknUGvcYB3. Early bird registration ends soon so don't wait! #gbl #edtech #seriousgames

[MirjamN @MirjamN]

Learning styles debunked. Again. "So most students are not employing study strategies that mesh with self-reported learning preferences, and the minority who do show no academic benefit." https://t.co/4C7q9v3O4g

[Balsamiq @balsamiq]

[Balsamiq Blog] Landing Page Design: 3 useful resources to help you get your head around the process of creating a landing page https://t.co/jziRzcpRTq

[Cheryl Lockett Zubak @workwrite]

Bill Nye (Science Guy) demonstrates the Nintendo Labo, a toy kit for creating cardboard toys to be used with the Nintendo Switch https://t.co/dSB1fBlZsq #edtech #gamedesign #techcomm

[LUMA Institute @LUMAInstitute]

"I knew my new role would challenge me to learn new skills. I just didn't expect one of those skills to be #design." Read how @missioncontinue's Stephanie Grimes is using #humancentereddesign to help #veterans to serve their country in new ways: https://t.co/ECLYAHL7QC

[Cheryl Lockett Zubak @workwrite]

Emotional, lightly interactive story of a mother whose life was devastated by a gun attack https://t.co/QNFGK32npU #gamedesign #gamedev #storytelling #instructionaldesign #elearning

[Cheryl Lockett Zubak @workwrite]

@jesseschell on The Nature of Order in Game Narrative (GDC) https://t.co/iBH9oAS3kL #gamedesign #gamedev