Today we’re announcing the full rebuild of our advertising platform, the most ambitious in X’s 20-year history. This is classic X and xAI: bold, fast, and built for advertisers. I’m incredibly proud of our engineering team and everyone at X who made this happen. We designed the new ad stack from the ground up for rapid innovation - expect continuous improvements, powerful new features, greater flexibility and better performance. We look forward to working closely with our partners as we roll out this next-generation platform!
I was not expecting the autoplay Nine Inch Nails playlist from @Spotify and I’ll need time to get used to the turning signals but this is really cool. Huge congrats to @Tesla@X@xai@Disney and all teams involved!