The Point (UK)

We are an experienced #brand and #creative communications agency that’s fast, flexible and fun to work with. However a brand needs building, we make it happen.

[The Point (UK) @worldofthepoint]

It’s good to see @Elsomsseeds newly refreshed brand now fully live. Here's a flavour of how the brand is rolling out in the agricultural press. We'll share an overview of this project on our work pages very soon.

[The Point (UK) @worldofthepoint]

Another successful launch! A busy start to the year for our client @CortevaForage, supporting them in the launch of not one, but two new products to the UK's grassland market. 11 regional events and more than 400 customers attending. All supported by a high visibility campaign.🙌

[The Point (UK) @worldofthepoint]

‘Be aware. It’s out there.’ Our anti-exploitation awareness campaign for NCSP has gone live. See the work at: https://t.co/5YHYdN7sky

[The Point (UK) @worldofthepoint]

Wishing all of our clients, friends and followers a very Merry Christmas and prosperous New Year! See you in 2025!

[The Point (UK) @worldofthepoint]

Looking back at our output in the last 12 months, one highlight we're very proud of is the publication of the State of Nature Report. Worthy work on a subject that touches all our lives in many ways. You can find out more on our work pages: https://t.co/qJQNRMmHpQ

[The Point (UK) @worldofthepoint]

📷A busy couple of days for the team. Out on the beach. Enjoying the sun! 🏖️☀️ #photoshoot #marketing #communications #tourism #campaign #norfolk

[The Point (UK) @worldofthepoint]

Great to see our latest campaign for @Elsomsseeds now out in the major #agriculture media titles; this time it’s for Buccaneer, their newest malting barley. 🗞️

[The Point (UK) @worldofthepoint]

Tom gets advertising. And articulates it well.

[Tom Goodwin @tomfgoodwin]

I don't think I've ever met a person in Tech that got a sense of how advertising works.
This is Elon today.

Ads don't work by showing you something you want.
- They make you want things you didn't before
- They broadcast confidence
- They reassure you that it's worth paying extra.
- They remind you to rebuy something you've run out of
- They explain to you what owning that item, says to other people
- They remind you that they they exist
- They make you fee good about what you just bought
- They make you feel wrong for not liking something
- They tell you about something you don't know exists.
- They create desire for the category
- They provide subconscious reassurance which makes you buy stuff you can't explain......
..
....
........
and about 20 other dynamics people the tech side of the world fails to understand these days

[The Point (UK) @worldofthepoint]

After a busy couple of months, was good to be @CerealsEvent last week. Always encouraging to see the agency’s work building brand awareness & supporting clients with positive conversations around their latest products & solutions. Here's a snapshot for @Elsomsseeds & @CortevaUK

[The Point (UK) @worldofthepoint]

Lovely bit of copy that. Nice work @BurgerKingUK

[Ad Age @adage]

Burger King gets political in the run-up to the U.K. election with a 'Whopper on the side of a bus' https://t.co/EpiQKteHZ9

[The Point (UK) @worldofthepoint]

@CortevaUK Happy birthday Corteva. Have a good one! 🎂

[richard shotton @rshotton]

Perfect Mother's Day ad

[The Point (UK) @worldofthepoint]

📷Latest work: the stand environment for @CortevaForage at last week's #DairyTech event; showcasing the brand, its newest product solutions and tools to support the UK dairy industry.

[The Point (UK) @worldofthepoint]

We’re celebrating three decades in business. Yes, on Feb 1st we hit 30 years old. When we opened our doors in 1994, we had big ideas. We still have.

[The Point (UK) @worldofthepoint]

However you celebrate your festive season, here's hoping you unwrap layer upon layer of non-stop fun and that your 2024 is sprinkled with tons of positivity. Merry everything, everyone!

[The Point (UK) @worldofthepoint]

@BenPikeComms Available for pun-tastic headline work.

[The Point (UK) @worldofthepoint]

Discover more here > https://t.co/A2Ba4AZ1lt

[The Point (UK) @worldofthepoint]

The 2023 State Of Nature report went public on September 28, with headline findings running across all major news channels and stakeholder socials. It’s the culmination of over two months’ work for the agency. Link with more details in the comments.

[The Point (UK) @worldofthepoint]

Client Elsoms hit the road this summer to launch their latest wheat variety, Bamford. Our simple campaign construct was on show, positioning the variety’s potential and promise in a very direct way. Plus, the idea offers plenty of scope for message variations. 📷: @Elsomsseeds

[The Point (UK) @worldofthepoint]

Wishing all of our agriculture clients a successful second day @CerealsEvent today, including the team behind @Data_Baler, who are part of the AgAnalyst Academy - great to see the brand alive, and clearly a growing appetite for precision farming. #Cereals2023 #preciseadvice