Bill Playford

eCommerce advocate, auto industry addict, persona classifier, work automator, business incubator veteran, question asker, problem solver, VP of DealerKnows

[Bill Playford @wplayford]

Inspired idea of the day: All candidates who campaign on the platform of anti-social programs, anti-entitlements, and anti-handouts should completely forgo any campaign funding. Instead they should “boot strap it” and pay for it all by themselves.#livingtheamericandream #politics

[Bill Playford @wplayford]

Is the market really free if the value is determined by lenders (including everything from algorithms to shareholders), not what individuals can actually pay for it? #economics #legendofthemiddleclass

[Bill Playford @wplayford]

Do you ever wonder how much time a person spends in their life just going through all the prompts for the privilege of buying every-day items with their credit or debit card?

[Eric Miltsch @emiltsch]

Coining it now. As AI grows, SEO will need to be referred to as “Generative Experience Optimization” (GEO) @sstapes @wplayford @zonewebb

[Vistadash @Vistadash]

Its all fun and games until the canoe tips over!!

The Dealer Knows Summer Camp is bringing the fun of the summer camps you remember together with the knowledge you need to take your dealership to the top of the game!
#DKSC23

[Dealer Teamwork @dealerteamwork1]

Hurry! @DealerKnows Summer Camp is almost here! And we have a few DEALER TICKETS TO GIVE AWAY! @emiltsch is leading Camp #SEO & if you know @zonewebb, you know this is 1 #automotive event you do NOT want to miss. Who's joining @sstapes, Anissa, and more? https://t.co/3F1eH7axJJ

[Dealer Teamwork @dealerteamwork1]

Whether wine or cabin country, these outdoorsmen are ready to create some memories at the @DealerKnows #DKSC23. Grab your tix w/discount code: DKSCTeamwork https://t.co/ckj0No88bT, @sstapes & @emiltsch can't wait to see you at summer camp! #automotive #event #conference #leaders

[Charlie Wollborg @CharlieCurve]

Chat with @wplayford about @DealerKnows Summer Camp happening next week for dealers, sales managers, and leaders. Join us in the Blue Ridge Mountains of Georgia for "The Only Automotive Conference You'd Ever Regret Missing."

https://t.co/Iof9fLWmYR

May 23-25
#DKsummerCamp

[Bill Playford @wplayford]

When so many people have chanted “fake it until you make it,” it’s hard to discern who is still faking it and who actually made it.

[Vistadash @Vistadash]

As the school year ends thoughts turn to the fun of Summer camp but this year's best summer camp isn’t for kids!
The awesome folks at @DealerKnows have reimagined the automotive conference and our own marketing measurement master @micah_birkholz will be there! #DKsummerCamp

[Bill Playford @wplayford]

@MPGomatic @ClearFlameEng Certainly better than a punch in the face!

[Bill Playford @wplayford]

Another, far more feasible, solution to lowering the net impact of vehicle emissions is to make new vehicles way more affordable to the average person. If the average age of a light vehicle is over 12 years old,

[Bill Playford @wplayford]

@MPGomatic @ClearFlameEng This also assumes residual values will remain extremely high (and captive rates will be subvented). Even under those historical conditions, the payment premium would be $200-300 higher, without significant (financially risky) OEM support.

[Bill Playford @wplayford]

If the environment is the most important thing, make it easy to get the grossest of the polluters off the road. It’s not going to happen when manufacturers are forced to amortize the cost of electrification across what should be affordable vehicles.

[Bill Playford @wplayford]

the results of electrification could take decades, especially with the dramatic cost premium of buying an electric vehicle compared to a similar ICE vehicle. Thus far, with all the investment, the economies of scale aren’t working out.

[Bill Playford @wplayford]

Somehow, screaming LET’S GO is lazier than simply yelling YEAH.

[Eric Miltsch @emiltsch]

DealerKnows 2023 Summer Camp. If you’re not there you’re nowhere. https://t.co/jJaqZjRaP3

[Bill Playford @wplayford]

@MiketheCarGuy1 I hope the satellites don’t lose their “synchronicity.”

[Bill Playford @wplayford]

The founding fathers of the United States were men wearing wigs. Let that sink in.