(W)right On Communications

Strategic communications and PR firm advising organizations navigating complex reputational and market environments.

[(W)right On Communications @wrightoncomm]

"We are proud to support leading infrastructure investors with the technical insight needed to evaluate large and ... https://t.co/um2glTRnyu

[(W)right On Communications @wrightoncomm]

@ACTExpo was a busy event for Julie Wright, Andrea Saxenhofer and our client partner team from Zenobē with meetings, presentations, media briefings and more.

#CleanTransportation #SustainableMobility #evinnovation #fleetelectrification #GreenTech

[(W)right On Communications @wrightoncomm]

@ACTExpo was a busy event for Julie Wright, Andrea Saxenhofer and our client partner team from Zenobē with meetings, presentations, media briefings and more.

#CleanTransportation #SustainableMobility #EVInnovation #FleetElectrification #GreenTech

[(W)right On Communications @wrightoncomm]

In our latest blog, creative services lead Danielle Crebbin shares why your brand shouldn’t sound like a PowerPoint deck wearing a tie, and why emotional storytelling should be part of your B2B strategy.

🔗 Learn more here: https://t.co/saGsK1aoQS

[(W)right On Communications @wrightoncomm]

@ABC10 Sacramento and “Around Town” Host @tvmarksallen featured our client partner Oakmont of East Sacramento and their Executive Chef Jose as they prepare for the upcoming East Sacramento Chamber of Commerce Taste of East Sac. event.

🔗: https://t.co/l1YZqhv9s4

[(W)right On Communications @wrightoncomm]

The global tech PR landscape is changing fast. Thought leadership, digital storytelling, and building trust are more crucial than ever. Check out the latest insights from PR experts across the globe!

#GlobalTechPRTrends #PRInsights

https://t.co/rMtXSRu1iA

[(W)right On Communications @wrightoncomm]

⚡David Cumpston and Grant Wright immersed themselves in the latest on advanced microgrids, operational energy and next-gen mobility solutions. Dynamic conversations and cutting-edge tech made for an energizing day.

#TEVCON #EnergyResilience #DefenseInnovation #TechForGood

[(W)right On Communications @wrightoncomm]

Did you know that EV batteries are powered by 1,000s of small cylindrical cells? There's a lot of room for innovation in battery technology. Enter South 8, a company we had the honor of assisting as it launched its first commercial product. Read more on our website: https://t.co/8AxQnOfP9R.

[(W)right On Communications @wrightoncomm]

Happy St. Patrick’s Day! 🍀 Every day is a great day to celebrate green and clean energy. Learn more about our cleantech work at https://t.co/V2TqT1R2Pc ⚡🌍

[(W)right On Communications @wrightoncomm]

From targeting untapped markets to creating a loyal following, Communications Strategist Alex Mikhail breaks down how and why Taylor Swift's strategic marketing skillset is one that we PR professionals can learn from.

🔗 Read the full blog: https://t.co/fZje1TKcLu

[(W)right On Communications @wrightoncomm]

David Cumpston, AVP of Lifestyle & Hospitality, shares his best practices for senior living public relations campaigns and generating awareness among prospective residents.

Read the full blog: https://t.co/IlUPTySk9t

#SeniorLiving #PublicRelations #CommunityEngagement

[(W)right On Communications @wrightoncomm]

The best part of a conference like Intersolar and Energy Storage North America in San Diego this week is seeing old friends!

Larry Smalheiser and Andrea Saxenhofer bumped into Hamid Sayadi. 📸 Our team also supported client partner Zenobē whose VP Network Infrastructure for the Americas Amit Barnir moderated a panel on battery storage. 🎤 Julie Wright audited a keynote moderated by Heatmap Executive Editor Robinson Meyer. 💡 It felt great to be surrounded by clean energy innovators and thought leaders! 🔋

[(W)right On Communications @wrightoncomm]

This is the 25th year in a row that global PR powerhouse Edelman issued its "Trust Barometer." This year's survey found that:

Fewer than half of Americans trust business, government, media and NGOs (on par with 2024). No surprise!

59% of Americans hold grievances against business, government and the rich. And those with the highest levels of grievance show the lowest levels of trust.

Globally, business was the only major institution viewed as ethical and competent — except for the highly aggrieved, who didn't rate any institutions as ethical and competent.

So, what to do? The report advises that to restore trust, you have to start with addressing grievances. An example of how to do that was the recent Grammy Awards. The president of the Recording Academy, Harvey Mason Jr., took the stage and shared the grievances aired by superstar The Weeknd in 2021 —showing the headlines after The Weeknd called the Grammy's corrupt when his album wasn't up for Album of the Year. Talk about leaning in!

Mason said that he had listened to these complaints and that the Recording Academy had taken action. He shared initiatives to diversify the Recording Academy's ranks and touted 3,000 new female voting members added to the Recording Academy. Of course, moments later, he also introduced The Weeknd, who had ended his boycott of the event and returned.

It was a great example of acknowledging the grievances upfront and not trying to sidestep them, proving that this approach is possible when authentically executed.

Learn more at https://t.co/OsF72xC366.
#trust #leadership #publicrelations

[(W)right On Communications @wrightoncomm]

AI is useful when used wisely. From increasing efficiency to avoiding misinformation, our VP of B2B and Tech, Larry Smalheiser, shares ethical considerations and practical tips on AI in PR:
🔗 https://t.co/UkfDpavDPf

#AI #PublicRelations

[(W)right On Communications @wrightoncomm]

Our client partner's new Anindell community in East Sacramento showed their hospitality excellence to our team! From the welcoming staff, outstanding facilities, kind residents and beautiful location -- our team was impressed and appreciative!

Congrats to Oakmont Senior Living on another exciting community addition. Thank you for showing us around your new home. We look forward to telling the communities' and residents' stories to share the Anindell lifestyle with others.

[(W)right On Communications @wrightoncomm]

Great to help client partner @ZenobeEnergy share lessons learned from global zero-emissions fleet transitions with leading transit outlet @METROmagTweet and their readers https://t.co/loFjsoMs8G… #zeroemissions #EVFleet

[(W)right On Communications @wrightoncomm]

In our experience, successful media relations stems from genuine relationships and ongoing partnerships with industry professionals.

How do we accomplish that? By taking the time to understand the intended audience, tailor pitches to their interests and ensure messaging is clear and engaging. When done well, media relations opens doors to new opportunities, amplifies your brand reach and shapes your company's storytelling.

Want to refine your media strategy? Check out this helpful blog from our Communications Strategist, Alex Mikhail, at https://t.co/cJi9dToiVb

[(W)right On Communications @wrightoncomm]

We're helping millions of merchants learn how to claim their share of the $5.5-billion @paymentcardcase settlement. The deadline is Feb. 4, 2025. Learn more about our award-winning efforts: https://t.co/11NHKE8miG #WOCpr #classactions #outreach