How to Write Clearly ✍️

Daily insights, ideas and inspiration for non-fiction writers. From 'How to Write Clearly', available in print, ebook and audio from Amazon worldwide

[How to Write Clearly ✍️ @write_clear]

⭐️⭐️⭐️⭐️⭐️ ‘Simply brilliant!… best book I have read on writing’

Many thanks to PeterV for his review of ‘How to Write Clearly’!

https://t.co/N6I51nWRAA

[Tom Albrighton @tomcopy]

Today's your last chance to grab my new book 'The Freelancer's Business Brain' for the redonculous intro price of £1.95/$1.95! https://t.co/yP5YlLNAyD #freelancing

[One for Joy @oneforjoybook]

🏔️ The ebook of 'One for Joy' is free for today only… (normally £4.95/$4.95) #introvert https://t.co/RFJ7yZ39jo

[Tom Albrighton @tomcopy]

I’m delighted to appear on David Hall’s @quietandstrong podcast to talk about #introversion, solitude and my book ‘One for Joy’. Listen wherever you pod or at https://t.co/MJviTi0Vwd

[How to Write Clearly ✍️ @write_clear]

😆 If you can use humour and make it relevant, the reader should remember your message better. https://t.co/Sn3O0BdFcT

[Tom Albrighton @tomcopy]

Last day today!

[Zoë Paramour @ZoeParamour]

Learning to write is hard and learning to write well is even harder.

[How to Write Clearly ✍️ @write_clear]

Due to changes at Twitter, this automated account can no longer operate. Thanks to everyone who has followed, liked and shared!

[How to Write Clearly ✍️ @write_clear]

💊 Plain language has real-world impact. People giving consent for clinical trials don’t always understand what they’re signing up for. https://t.co/QFGOkkk4jV

[How to Write Clearly ✍️ @write_clear]

💡 Whatever information you give your reader, it has to fit with what they already know.

[How to Write Clearly ✍️ @write_clear]

😦 Before you try to tell the reader anything, talk about what they might be feeling now. This shows that you understand them, and that you’re not going to just talk over their feelings.

[How to Write Clearly ✍️ @write_clear]

🚰 With ‘kitchen sink syndrome’, you add so much content that your project collapses under the weight. If you overload your writing, the reader will just switch off or stop reading.

[How to Write Clearly ✍️ @write_clear]

🖼 The great advantages of the step-by-step structure are transparency and modularity. The reader can see all the steps before they start reading, and they always know where they are in the sequence.

[How to Write Clearly ✍️ @write_clear]

🐍 Weasel words imply things without saying them, or create an expectation without making any firm commitment.

[How to Write Clearly ✍️ @write_clear]

⏩ One study found that clearly structured paragraphs help readers read quicker, understand better and remember more. https://t.co/0QQf42UP67

[How to Write Clearly ✍️ @write_clear]

⚠️ The best writing has a tolerance for error, so it actively prevents readers misunderstand it, or using it in the wrong way.

[How to Write Clearly ✍️ @write_clear]

👩🏻‍🏫 Metaphors are part of how we think. You can use them to teach your reader new things or show them new perspectives.

[How to Write Clearly ✍️ @write_clear]

🙋‍♂️ if you’re working with an expert, don’t be afraid to ask them really basic questions. Don’t worry about looking stupid, or admitting you don’t understand.

[How to Write Clearly ✍️ @write_clear]

How to treat the reader with respect:
✅ Think of them as a real, living person
✅ Remember they can choose whether to read on
✅ Don’t assume they will act in ways that you never would.

[How to Write Clearly ✍️ @write_clear]

😆 If you can use humour and make it relevant, the reader should remember your message better. https://t.co/Sn3O0BdFcT

[How to Write Clearly ✍️ @write_clear]

💡 Whatever information you give your reader, it has to fit with what they already know.