Spencer Cappelli

Content and organic search consultant. Midwest nice. 🇺🇸🇦🇷🇻🇦

[Spencer Cappelli @write_sfc]

@macalara Thanks for speaking up. The current narrative is dehumanizing and, of course, completely false.

[Spencer Cappelli @write_sfc]

I ran the opening lines of The Great Gatsby through the LinkedIn translator...finally, no more layers of distortion separating the wisdom of the classics from growth-minded messaging 🚀

[Spencer Cappelli @write_sfc]

Marketing orgs: all right, team. First week of the quarter. Let's not get too distracted by the holiday and hit the ground running.

Google Search Console: we've literally been drinking beer since Monday

[Spencer Cappelli @write_sfc]

@RamliJohn steak > cake, always. And happy birthday, Ramli!

[Spencer Cappelli @write_sfc]

We’re so back!

[Barry Schwartz @rustybrick]

Google dropping continuous scroll in search results https://t.co/Ji1j54VW5T

[Aleyda Solis 🕊️ @aleyda]

Browse and filter easily the Google 14K ranking features leaked from Google Search’s Content Warehouse API (made available by @randfish & @iPullRank) in this searchable list configured by @dixon_jones 👀👇

https://t.co/TLLOcyDAJi

[Spencer Cappelli @write_sfc]

@gofishchris Super valuable. Thanks for sharing!

[Spencer Cappelli @write_sfc]

@tamioladipo Why not 2 weeks in Portugal? Lisboa, Porto, and Coimbra are all stunning, as are the beaches in the south. Plus, train tickets are super reasonable 🇵🇹

[Spencer Cappelli @write_sfc]

@gaganbiyani Mileage varies a ton on your prior experience with languages. It’s a great resource if you already know Spanish, for example, and want to pick up some Italian grammar for your summer vacation.

Sure it won’t make you fluent. But what single resource can, consumer or otherwise?

[Spencer Cappelli @write_sfc]

@letterdropco Need to take another look at Letterdrop 👀 thanks!

[Spencer Cappelli @write_sfc]

Content people: what are your favorite AI tools for transcription and content intelligence?

I'd love a tool that lets you import/transcribe downloaded video files, like sales call recordings, but also URLs to podcasts and/or Youtube videos—does this exist?

[Spencer Cappelli @write_sfc]

Monthly organic sessions for AI content sites in June 2023 vs monthly organic sessions for AI content sites in March 2024:

[unusual_whales @unusual_whales]

Oh, no.

The largest office building in St. Louis has sold for $3.5 million, per WSJ.

In 2006, it sold for $205 million.

[Spencer Cappelli @write_sfc]

Bleak stuff.

[Nate Hake @natejhake]

Google trained its AI on travel bloggers' content. It's currently using that AI to cull travel bloggers from the SERPs. And, next, they will replace bloggers with these results.

Btw - from what I can see of the example itinerary, it's absolutely AWFUL. The Liberty Bell does not take a whole morning lol. It's silly not to combine it with Independence Hall, which is just across the street. And there's no stop for lunch!

[Spencer Cappelli @write_sfc]

@Ari_terricola @s_capp1 7? I think your math is a little off. That or we’re just old now. Either way, love you. ❤️

[Spencer Cappelli @write_sfc]

@Ko73979Devanshu Thanks, Devanshu!

[Spencer Cappelli @write_sfc]

@pspfrench So sorry to hear this, man.

[Spencer Cappelli @write_sfc]

SaaS marketers using baseball metaphors this week get instant follows/praise. Sorry, I don't make the rules.

[Spencer Cappelli @write_sfc]

I've played both parts in my career. If you're on either end of a freelancing relationship, hitting these is really the 20% that gets you 80% satisfaction for both parties.

[Spencer Cappelli @write_sfc]

In-house marketer? This is what your freelancers want:

Access to product info/internal experts/style guide
Actionable feedback
Invoices paid on time

Freelancer? This is what your clients want:

Deadlines met
Someone who takes work off their plate and is easy to work with

[Spencer Cappelli @write_sfc]

@Ari_terricola I was staring at the weird merry-go-round, I think