Emma d’ Direct Response Sorcerer

Growth Hacker—helping tech start-ups reach their first $1m sales revenue through effective holistic Digital Marketing 💯

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@holyash21 He got that already

[Keeley | UGC Creator | 🇨🇦Millennial @ugcbykeeley]

3 UGC hooks you need to use for your scripts:

- This [product niche] is a cheat code for [desired result].

- When you have [product], [pain point] becomes so much easier.

- My [desired outcome] journey has been a wild ride.

Bookmark this for later.

You can also get 700+ more hooks in The Hook Book in the CAC bundle—available now in my Stanstore link.

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@oliverwhudson Wonderskin

[Olly Hudson @oliverwhudson]

We broke down the funnel of a brand that sells a product every 5 seconds on TikTok Shop.

Wonderskin is quietly building one of the most effective DTC machines on TikTok Shop.

- 670K+ units sold (UK only)
- >20,000+ affiliate creators
- 5,000+ creative variants tested
- Seamless affiliate + Shop integration
- TikTok-native product launches (built to demo)

The playbook? Omnipresence through creator scale.

This funnel breakdown shows you how they structured their content, affiliates and offers to drive real revenue, not just views.

If you’re running an ecom brand, this is your shortcut to building a TikTok system that sells.

- Uncover top DTC TikTok Shop strategies.
- Understand where content should sit in your funnel.
- Learn from the best to convert more customers on TikTok

TikTok called it a “halo effect” – with spillover to Amazon and beyond.

It’s a masterclass in TikTok-first DTC.

Want the full teardown?

1. Retweet this post
2. Comment “Wonderskin”
3. Make sure you're following so I can DM you the board

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@TheresaArueyin1 have you tried mixing all of them together?

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@nsemeke33 Sounds more like confirmation of unproductivity and abuse endurance. Those are good quality if you are interviewing to work with a Nigerian politician.

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@Bassy_Agozie well he ended up creating his own bandits

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@Bogzabs96 Research

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@V1p_trader @naira_trader I am still optimistic about them, for now

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@V1p_trader @naira_trader Yes exactly

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@V1p_trader @naira_trader Floating balance as against static balance. it isn’t written on the website and from my previous interactions with the team, the attention was on static balance and not floating balance so I believed they calculated DD based on static balance not floating.

[Ben Radack 🏝️ @benradack]

How to analyze ad performance using Meta's actual metrics:

Find these metrics in Ads Manager → Video Engagement:

→ 3-Second Video Plays
→ ThruPlays (watched 15+ seconds)
→ Average Play Time

Simple diagnosis:
Look at 3-sec plays vs ThruPlays:
→ Lots of 3-sec, few ThruPlays = hook works, content doesn't
→ Both high = winner
→ Both low = redo everything

Look at Average Play Time:
→ Under 3 seconds = bad hook
→ 3-8 seconds = lost them in middle
→ 8+ seconds = they're interested

Cross-check with results:
→ Good video metrics + bad CTR = weak CTA
→ Good CTR + bad conversions = landing page problem
→ Everything good = scale it

Example:
Ad A: 1000 people watched 3 sec, 100 watched full video
Ad B: 500 people watched 3 sec, 200 watched full video
Ad B is better - it holds attention.
Quality beats quantity.

The simple rule:
If ThruPlays ÷ 3-sec plays =

→ Above 20% = good video
→ Below 10% = fix it

That's it. Don't overcomplicate.
Find where people drop off, fix that part.

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@karlocreates ADS

[Karlo @karlocreates]

This is what a good ad looks like

I manually scrape social media every single day to look for ads worth studying

Now I'm giving away a swipe file with 40+ creative video ads I recently saved

Like, retweet, and comment "ADS" to get it
(Must be following so I can DM)

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@victorydchair Done ✅

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@Finaltoucch I’m an excellent creative strategist, I write ad scripts and concepts including static ads (picture ads). I would so appreciate some referrals boss.

[Emma d’ Direct Response Sorcerer @writes_emmanuel]

@Finaltoucch @geegpay_hq Will be there

[Jelle Wijers @ecomadflipper]

We’re building a software MVP using Lovable, and we’re stuck.

We’ve already built a solid foundation:
✅ Supabase Auth + user onboarding
✅ Client/project boards
✅ Ad discovery & saving
✅ Commenting + collaboration
✅ Basic analytics dashboard
✅ Meta API hooks (foundation only)

BUT…

We’re stuck integrating the Meta Marketing API properly.

The app is approved.
The API works.

But the current dev is stuck mainly due to Meta account access issues and technical limitations. I can’t share my personal Meta credentials, and I need someone who knows how to work within the Facebook Developer Dashboard the right way.

We're specifically looking for:
👉 Someone who has experience with Lovable
👉 And knows how to fully connect and integrate the Meta Marketing API
👉 Able to take over and finish this MVP fast

Still on the roadmap:
Meta Ad Library browsing (real-time)
Full Meta campaign integration (live data)
AI analytics and RADAR algorithm
Clerk authentication migration

If you're the right person (or know someone who is), DM me.

Happy to share more details.