Teaching the rules of writing and then showing how to bend them. I'm a former Sydney Morning Herald editor, UTS journalism lecturer and marketing copywriter.
Here’s an article I wrote on the top 7 writing tips for organisers (and they'll still apply to you even if you’re not an organizer):
#writingtips#writingadvice
Show don't tell is a well known writing tip – just as sell the sizzle, not the steak is well known in marketing. But what do they mean – and how do they connect? This article explains:
https://t.co/PmHNcvnXDN
#marketingtips#contentmarketing#writingtips#publicrelations
David Ogilvy was one of the world’s best copywriters – and when it comes to headlines, there’s a lot we can learn from him.
Here are some of his key tips:
https://t.co/jLNICiULTY
#headlines#copywriting#editing#writingtips
@mk_lobb A good rule of thumb is that you can use adverbs – but only if they make your writing more precise. Sometimes they're needed, but there are times when a more specific word (usually a verb) would work better.
Some people love it, others loathe it.
Here's the definitive guide to the dreaded Oxford comma (also known both as the serial comma and the reason for countless nerdy grammatical arguments):
https://t.co/eB9FMXWOav
#punctuation#serialcomma#oxfordcomma#grammar
The inverted pyramid is the most common way to structure a news story, press release or website copy.
Find out what it is and how to use it:
https://t.co/AQyjrfyK7K
#writingtips#journalism#newswriting#contentmarketing
Using the active voice is a key writing technique.
This article explains how to do it – and when you might want to use the passive voice instead:
#writing#writingtips#WritingHacks
https://t.co/H3DHg5RnaM
I was nerdy enough to look into whether or not this works.
It turns out it doesn't accept ink – although the keys and arms move, plus you can insert paper.
I'm still tempted to get one:
https://t.co/zgYfNIqWVo
#lego#typewriter#writing