Rick Sheppard ✍🏻

Premium ghostwriter. I create educational email and social content for Microbrewers and Bar Owners. Follow for insights on building brand loyalty and revenue.

[Rick Sheppard ✍🏻 @writtenbyrick]

The problem we can solve by working together... drop a DM if you want to learn more.

[Rick Sheppard ✍🏻 @writtenbyrick]

@Nicolascole77 👻

[Rick Sheppard ✍🏻 @writtenbyrick]

Being distinctive is one of the biggest competitive advantages you can have. What can you weave into the story of your brand/business that no-one else can match?

[Rick Sheppard ✍🏻 @writtenbyrick]

https://t.co/saFRsCj1Xi

[Rick Sheppard ✍🏻 @writtenbyrick]

Smart people focus on building sales, but wise people focus on building loyalty. Loyalty pays, forever.😎

[Rick Sheppard ✍🏻 @writtenbyrick]

People don't really want to hear from Brands. The most impactful social account a business can build is the personal account of the Founder.

[Rick Sheppard ✍🏻 @writtenbyrick]

What are the 10 biggest mistakes brewers and bar owners make when trying to generate customer and brand loyalty?

1. Ignoring feedback from customers.
2. Lack of consistent quality.
3. Neglecting community involvement.
4. Failing to personalise customer experiences.
5. Overlooking employee engagement.
6. Inconsistent branding.
7. Neglecting social media engagement.
8. Not rewarding loyalty.
9. Poor communication.
10. Ignoring competitor actions.

Don't do that! 😎

[Rick Sheppard ✍🏻 @writtenbyrick]

3 reasons why every brewer and bar owner needs an email list…

* The audience you rent from social media becomes your own
* You can convert new customers on autopilot
* You can establish your brand and build trust in your sleep

No email list = infinitely harder business model.

[Rick Sheppard ✍🏻 @writtenbyrick]

3 reasons why an educational email sequence will work in the drinks trade…

1. Everyone needs/wants to be educated before they buy
2. It gives people a teaser of your product and brand offering
3. And nurtures potential customers on autopilot

A no-brainer asset for every business!

[Rick Sheppard ✍🏻 @writtenbyrick]

True: Social media is a two-way street - spend more time engaging with your audience! Respond promptly to comments/messages, ask questions, and make followers feel valued. It's all about building community.

[Rick Sheppard ✍🏻 @writtenbyrick]

4 Essential Elements for a Successful Loyalty Program

[Rick Sheppard ✍🏻 @writtenbyrick]

@aisolopreneur ACB

[Rick Sheppard ✍🏻 @writtenbyrick]

Looking for some extra help with optimising your sales and profit? We can overcome this problem together...

[Rick Sheppard ✍🏻 @writtenbyrick]

Getting ready to launch a new beer this year? I broke out 7 key tips from Jeff Walker's "Product Launch Formula" book to help you.

Here's a thread with some key action points for a successful product launch in the UK beer scene:

[Rick Sheppard ✍🏻 @writtenbyrick]

Launch day is just the beginning of your beer's journey. With strategic planning, creativity, and passion for brewing, your product can make waves. Cheers to your success! 🍻