World Tourism Alliance

The World Tourism Alliance (WTA) is a comprehensive global, non-governmental, and nonprofit tourism organization established in China.

[World Tourism Alliance @wtasocials]

【WTA·Silk Road Dialogue】

On July 3, the WTA·Silk Road Dialogue took place in Samarkand, Uzbekistan, under the theme "Envision and Create a Better Future through the Silk Road Dialogue" .🌏

Participants included WTA members, tourism officials from China, Uzbekistan and other Belt and Road countries, representatives from international tourism organizations and institutions, WTA member units, industry experts, and media representatives.

Together, we weave new bonds across ancient routes—reviving the spirit of the Silk Road for tomorrow’s travelers. 🐫

#WTASilkRoadDialogue #WTANews #SilkRoadDialogue #CulturalExchange #TourismCooperation #SilkRoad #Samarkand #Uzbekistan

[World Tourism Alliance @wtasocials]

【WTA News】

Recently, the 2025 World Tourism Alliance (WTA) Annual Reception was held at the Beijing Genesis. The event brought together over 200 participants, including diplomatic envoys and tourism office representatives from nearly 30 countries, officials from relevant government departments, WTA members, media representatives, and tourism industry stakeholders. Mr. ZHANG Xu, Chair of the WTA, delivered a welcoming address.

In his speech, Mr. ZHANG Xu reflected on the WTA's achievements in 2024 and shared an outlook for the coming year. In the new year, the WTA will continue to enhance brand building, organize the "Dialogue" series and "Member Day" activities both domestically and internationally, and provide high-level exchange platforms for the global tourism industry while delivering better services to members. Furthermore, the WTA will broaden the scope and depth of industry research, publishing reports with more authority, foresight, and practical value. The WTA will also maintain its focus on rural revitalization through tourism and exploring ways to promote common prosperity, contributing to a more sustainable and inclusive tourism industry.

#WTAAnnualReception2025 #WTANews

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The “WTA·Xianghu Dialogue 2024” was recently held in Sanya, Hainan, bringing together global tourism leaders to exchange insights on the topic “Showcasing a New Image: Integration and Evolution of Multi-Sector Travel Services”.

Moderator:
Ms. Mika CUI, Co-Founder of Qyer, CEO of Roca Culture & Tourism (Beijing) Media Technology Co., Ltd.
Panelists:
Mr. SHI Youlian, Deputy Secretary-General of the People's Government of Yunnan Province, Member of the Party Leadership Group and Deputy Director-General of Department of Industry and Information Technology of Yunnan Province
Mr. WANG Wei, Senior VP of https://t.co/kMMeJFf5Vm Group
Mr. FANG Tengfei, Vice President of Tencent Cloud and President of Tencent Culture and Tourism
Mr. ZHANG Nan, President of China Comfort Tourism Group Co., Ltd.
Mr. ZHU Xi, Chairman of the Board of China Youth Travel Service, Guizhou Co., Ltd.

More Info: https://t.co/sGmfrJa2YS

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The "WTA·Xianghu Dialogue 2024" was successfully held in Sanya, Hainan, China.

Ms. Ulrike KATZ, Vice President of Deutscher Reiseverband e.V., emphasized that the future of tourism is promising. She encouraged seizing opportunities, strengthening partnerships, and working together to build a sustainable tourism industry. By collaborating, we can create better travel experiences for visitors from Germany and China while contributing to a more enriching global tourism landscape.

More Info: https://t.co/8f86XYi187

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The “WTA·Xianghu Dialogue 2024” was recently held in Sanya, Hainan, bringing together global tourism leaders to discuss the topic “Creating New Advantages: Driving High-Quality Tourism Development through Transformation and Upgrading”.

Moderator:
Mr. GUO Ming, CEO of HH Travel
Panelists:
Mr. LEI Haisu, General Manager of Strategic Development Department of China Tourism Group Corporation Limited
Mr. GUO Dongjie, Senior Vice President of https://t.co/hb0N04LMK8 Group, President of https://t.co/hb0N04LMK8 Holding Group, Chairman of HCG International Travel Group
Mr. ZHOU Xiaoguang, President of Guilin Tang Dynasty Tours Co., Ltd.
Mr. Duma WANG, Chairman of HiSEAS International Tourism Group
Mr. ZHANG Pu, Secretary of the Party Committee and Chairman of Zhejiang China Travel Service Group Co., Ltd.

More Info: https://t.co/m2evTLBHMJ

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The "WTA·Xianghu Dialogue 2024" was successfully held in Sanya, Hainan, China.

Ms. CHEN Baiyu, President of Guangzhou Lingnan Group Holdings Company Limited, Rotating President of China Association of Travel Services, emphasized the importance of collaboration within the industry to drive economic growth, enhance quality of life, create jobs, and contribute to a brighter future. She highlighted the travel sector’s role in fulfilling social responsibilities and generating shared prosperity.

More Info: https://t.co/TmXWHZcEr7

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The “WTA·Xianghu Dialogue 2024” recently took place in Sanya, Hainan, where global tourism leaders convened to share perspectives on the topic “Personalized Service and Workforce Development in the Hospitality Industry”.

Moderator:
Ms. Fiona CHEN, Vice Chairman & Secretary-General of Zhejiang Hotel Association
Panelists:
Mr. HE Zhuanglong, President of Shandong Tourist Hotel Association
Mr. LI Xuguang, President of Hunan Tourist Hotel Association
Mr. LIU Yaning, Director and Executive Vice President of Diaoyutai MGM Hospitality
Mr. XIA Li, General Manager of Shanghai Jinjiang J Hotel Management Co., Ltd.
Mr. ZHAO Hui, Chairman of Hainan Ever Bright Culture & Tourism Development Co., Ltd.

More Info: https://t.co/bIl4E7IABa

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The "WTA·Xianghu Dialogue 2024" was successfully held in Sanya, Hainan, China.

Mr. Stephen C.T. HSU, General Manager of Legendale Hotel Beijing, encouraged all partners in the hospitality industry to prioritize enhancing employee welfare, providing clear career development plans, and fostering a professional environment that inspires growth and success. He firmly believes that the hospitality industry has a bright and promising future!

More Info: https://t.co/eJt7FVmAya

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The “WTA·Xianghu Dialogue 2024” was recently hosted in Sanya, Hainan, bringing together global tourism leaders to exchange insights on the topic “Integrating Digitalization and Intelligentization in the Hospitality Industry”.

Moderator:
Mr. Henry ZHANG, Executive President of Hainan Tourist Hotel Association
Panelists:
Mr. DING Weimin, Executive Vice Chair of Hunan Tourist Hotel Association, Deputy Secretary of the Party Committee and General Manager of Hunan Sunshine Hotel Group Co., Ltd.
Mr. Guang Tsann TSAO, Chairman of Guilin Yuzi Paradise and Shanghai Yuehu Sculpture Park
Mr. DU Hongxin, Chairman of the Dragon Hotel Hangzhou
Ms. WANG Minmin, Vice President of Beijing Feldspar Information Technology Co., Ltd. and Chairman of Hangzhou Xiruan Information Technology Co., Ltd.
Ms. Jessica FENG, Senior Consultant of Meituan Lodging

More Info: https://t.co/jr2pIUtEuK

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The "WTA·Xianghu Dialogue 2024" was successfully held in Sanya, Hainan, China.

Mr. Jean-Charles Alin FORTOUL, CEO of APAC Resorts, Club Med, highlighted that as a pioneer in offering joyful and liberating vacation experiences for families worldwide, Club Med is eager to collaborate with industry partners to drive innovation and growth in global tourism.

More Info: https://t.co/2EJD0zgHpB

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The "WTA·Xianghu Dialogue 2024" was successfully held in Sanya, Hainan, China.

Mr. WANG Jianping, Chairman and President of Narada Hotel, President of Zhejiang Hotel Association, noted, "In the past, tourism focused on scenic beauty; now it emphasizes the experience, and the future will see a blend of vacationing and everyday life".

More Info: https://t.co/5dim0tVL2x

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The “WTA·Xianghu Dialogue 2024” recently took place in Sanya, Hainan, bringing together global tourism leaders to share insights on the topic “Industry-Education Integration and Global Partnerships in Tourism Education”.

Moderator: Dr. WANG Kunxin, Principal Researcher of World Tourism Alliance Research
Panelists:
Dr. Wayne CROSBIE, Director of International and Business Development of William Angliss Institute
Dr. QIU Hanqin, Dean and Distinguished Professor of the International School of Cultural Tourism, Hangzhou City University
Dr. JIANG Hong, Dean of Hospitality Management School of Shanghai Business School
Dr. WANG Yanhong, Secretary of the Party Committee of Zhengzhou Tourism College
Dr. ZHAO Xiaohong, Principal of Sichuan Institute of Tourism
Dr. FU Jihong, Vice President of Yunnan Tourism College

More Info: https://t.co/p26Koxjd3g

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

Recently, the "WTA·Xianghu Dialogue 2024" was successfully held in Sanya, Hainan, China.

Dr. Brent MOYLE, Professor of Department of Tourism, Sport and Hotel Management of Griffith University, highlighted the pivotal role of education in sustainability. He emphasized that by fostering a mindset focused on sustainable practices, educators can instill a spirit of altruism, enhance community engagement, and motivate students to participate actively in various social practices, thereby supporting sustainable growth globally.

More Info: https://t.co/j8sfLrMdVZ

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The “WTA·Xianghu Dialogue 2024” was recently hosted in Sanya, Hainan, bringing together global tourism leaders to exchange insights on the topic “Trends and Future Outlook of Tourism Education Development ”.

Moderator:
Dr. TIAN Weimin, Professor of Yunnan University
Panelists:
Dr. XU Hong, Dean of the College of Tourism and Service Management, Nankai University
Dr. LIN Chunyi, President of Guilin Tourism University
Dr. DU Lanxiao, Deputy Secretary of the Party Committee and President of Tourism College of Zhejiang
Dr. LI Da, Secretary of the Party Committee of Qingdao Vocational and Technical College of Hotel Management
Dr. GUO Qiang, Secretary of the Party Committee of the College of International Tourism and Public Administration, Hainan University
Dr. XIE Xia, Dean of School of Tourism, Xinjiang University

More Info: https://t.co/JSzl0dbxKw

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

Recently, the "WTA·Xianghu Dialogue 2024" was successfully held in Sanya, Hainan, China.

As AI reshapes industry operations, its influence on tourism education and talent cultivation is equally profound. Dr. BAO Jigang, Deputy Director, Faculty of Economics & Management of Sun Yat-sen University, Winner of the 16th Ulysses Prize Awarded by UN Tourism, stressed the need for education systems to evolve. "In the era of AI, tourism education must adapt by revising curricula to meet new industry demands", he explained.

More Info: https://t.co/DdWcsqJnXk

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

The “WTA·Xianghu Dialogue 2024” took place in Sanya, Hainan, bringing together global tourism leaders to exchange insights on the topic “Are We Ready for an Open and Inclusive Tourism for Asia Pacific? ”.

Moderators:
Mr. WONG Soon-Hwa, Ambassador for Greater China of the Pacific Asia Travel Association
Mr. George CAO, Co-Founder and CEO of Dragon Trail International
Panelists:
Ms. Pauline SUHARNO, President of Astindo and Deputy President of FATA (Federation of ASEAN Travel Associations)
Mr. ZHOU Dongxiao, Vice Chairman of Shanghai Jinjiang International Travel Co., Ltd.
Mr. YAN Han, Assistant General Manager of Beijing Tong Ren Tang Group
Mr. DENG Hui, Managing Director of Large Customer Sales, Google
Mr. TONG Teng, Vice President of Fliggy

More Info: https://t.co/W0OvYaoSEs

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation

[World Tourism Alliance @wtasocials]

【Insights & Inspirations】

Recently, the "WTA·Xianghu Dialogue 2024" was successfully held in Sanya, Hainan, China.

Mr. CHEN Tiejun, Secretary of the Party Leadership Group and Director-General of the Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province of China, highlighted that the Hainan Free Trade Port policies have significantly enhanced the province’s tourism industry. These policies open new avenues for tourism exchanges between China and the Asia-Pacific region, enhance air route cooperation, and promote professional exchanges. They also reinforce Hainan’s role in the international tourism market. Hainan warmly invites global tourism partners to collaborate and contribute to the prosperity of the global tourism industry, sharing in the strength and opportunities offered by "Hainan Power".

More Info: https://t.co/OdX2XUPaE6

#WTAEvent #WTAXianghuDialogue #GlobalTourism #TourismInnovation