WTTC

Global Voice of Travel & Tourism's private sector. $11.6 trillion in GDP and 366 million jobs in 2025. Advocating for the sector worldwide.

[WTTC @WTTC]

Up to 41 million visitor arrivals and $45.4 billion in spending are at risk if EES border delays regularly reach three hours 🌍

But new research from World Travel & Tourism Council is equally clear: travellers want EES to succeed.

65% support the system after learning about it.

87% are willing to accept some disruption if future travel becomes smoother.

The demand for modern, digital borders is there - what matters now is getting implementation right.

The solutions already exist:

➔ Accelerate adoption of digital pre-registration tools
➔ Launch coordinated traveller communications across key source markets
➔ Ensure full operational readiness at every border crossing point

Europe's borders can be both secure and seamless.

Read more:https://t.co/EH7siGDKyZ

#SeamlessTravel #WTTC #TravelAndTourism

[WTTC @WTTC]

Meliá Hotels International (@MeliaHotelsInt) joins the World Travel & Tourism Council (@WTTC) as a Global Member 🌍

Operating across 46 countries with 400+ hotels and nine brands, Meliá has built a global footprint without losing sight of what matters - responsible tourism, community impact, and the kind of authentic hospitality that leaves destinations better than it found them.

Welcome to WTTC! 🤝

Read more: https://t.co/yENd7T9iVz

#WTTC #SustainableTourism #TravelAndTourism

[WTTC @WTTC]

The coastal and marine tourism supported 100 million jobs and contributed $3.3 trillion to the global economy in 2023.

This #WorldOceanDay, that's worth pausing on 🐋 🌎

The world's coastlines are not just beautiful - they are economic engines.

In 2023, the coastal and marine tourism economy generated $3.3 trillion in total economic value - 3.2% of global GDP.

Yet the destinations driving this value are among the most exposed to climate risk.

Protecting coastlines means protecting livelihoods.

And that requires coordinated action - from Travel & Tourism businesses, from governments, and from the wider private sector.

The sector is already moving: mangrove protection, wetland restoration, sand dune recovery.

But the scale of investment needed demands broader commitment.

➔ Find out what's at stake, what's being done, and what must come next in our research.

🔹Coastal & Marine Tourism - https://t.co/nlmzGuI9E4

🔹Climate and Ocean - https://t.co/iWdQGnLu1t

#WTTC #MarineEnvironment @IBEROSTAR

[WTTC @WTTC]

The pastoral visit of #PopeLeoXIV to #Spain is showing what Travel & Tourism does best - turning moments of cultural and spiritual significance into lasting economic opportunity 🌍

New analysis from World Travel & Tourism Council, drawing on insights from #DataAppealMabrian, shows the scale of impact:

🔹 Madrid alone could see €73.8M in incremental tourism spending, driven by 1.8 million expected attendees

🔹Food and beverage leads visitor spending at €57.3M - reflecting how tourism benefits ripple across entire local economies

🔹Hotel occupancy in Madrid is tracking 2–4 percentage points above comparable 2025 levels, with average occupancy projected to reach close to 82% during the visit

Find the full analysis here: https://t.co/zVlAp9dglz

@DataAppeal #WTTC

[WTTC @WTTC]

Travel & Tourism's share of global GHG emissions fell from 8.3% to 7.3% between 2019 and 2024 - and emissions intensity dropped nearly 15% over the same period 🌍

World Environment Day is a moment to recognise that progress, and to push further.

World Travel & Tourism Council's Nature Positive Tourism Partnership - with UN Tourism and the World Sustainable Hospitality Alliance - sets out what meaningful action looks like:

➔ Regenerating destinations through nature positive tourism
➔ Monitoring and disclosing nature-related risks and impacts
➔ Empowering residents and communities as partners in destination stewardship

The environment is the foundation of Travel & Tourism.

Find resources here:

Environmental & Social Research - https://t.co/zwddJxkyrd

Managing Destination Overcrowding - https://t.co/NyPkV1KXpK

Monitoring and Disclosing Your Nature-Related Risks and Impacts - https://t.co/fuxNpLOSz3

#WorldEnvironmentDay #Sustainability

[WTTC @WTTC]

World Travel & Tourism Council ( @WTTC) is closely monitoring the Ebola situation in parts of the Democratic Republic of Congo and Uganda.

The overall risk to international travellers remains low, and Ebola remains contained to specific areas.

WTTC commends the swift, transparent, and collaborative response from @AfricaCDC, national governments, @WHO, and international health partners.

The Safe Travels protocols developed by WTTC during COVID-19 demonstrated that coordinated, evidence-based measures can help maintain safe travel during periods of heightened concern.

WTTC encourages travellers to stay informed through trusted official sources and to approach the situation with facts, not fear.

🔗 https://t.co/KYVepZjOfq

[WTTC @WTTC]

🇨🇳 Seamless payments, world-class infrastructure, biometric travel experiences, visa-free access for 50+ countries - China takes the lead in the Asia-Pacific region, with tourism policies and innovations that unlock its potential.

@WTTC is committed to documenting and sharing these best practices with governments worldwide, so other markets can learn from China's lead.

WTTC President & CEO Gloria Guevara (@GGuevaraM) at @CGTNOfficial, sharing the latest Economic Impact Research data on China and our predictions for the region.

https://t.co/QfHhjJP1pi

[WTTC @WTTC]

8 global priorities, approved by our Executive Committee, to unlock growth and drive transformation across Travel & Tourism.

The result of months of consultation and more than 200 interviews with WTTC members, CEOs and industry leaders worldwide.

🌍 Safe and seamless journeys through digital standards and biometrics
🌍 Destination stewardship and tackling unmanaged travel
🌍 Climate and environmental sustainability
🌍 Emerging technologies, including AI and robotics
🌍 Crisis preparedness, management and recovery
🌍 Global connectivity and new travel corridors
🌍 Workforce development, talent retention and mobility
🌍 Policies that drive investment and growth

These priorities reflect the breadth and diversity of the sector - and our shared commitment to working with governments and stakeholders worldwide to turn ambition into action and unlock long-term growth.

🔗Read more: https://t.co/A4NPIwuh2b

#WTTC #TravelAndTourism

[WTTC @WTTC]

@WTTC congratulates H.E. Sun Yeli, Minister of Culture and Tourism of the People's Republic of China, H.E. Gao Zheng, Vice Minister of Culture and Tourism of the People's Republic of China, and the Government of China for their continued commitment to Travel & Tourism and for demonstrating how strategic policy, innovation and long-term investment can drive economic growth, job creation and prosperity.

China is not only shaping the future of tourism in Asia-Pacific - it is helping redefine what tourism-led growth can achieve globally.

📎 Read more: https://t.co/90eJ9c0Bc9

#WTTC #EconomicImpact #EIR2026

[WTTC @WTTC]

🇨🇳 China is setting the pace for global Travel & Tourism growth.

By 2036, China’s Travel & Tourism sector is projected to nearly double in value to US$3.5 trillion, generating 1 in every 5 new Travel & Tourism jobs worldwide.

The momentum is already clear:

🔹 68M+ international arrivals in 2025 (+15.5% YoY)
🔹 International visitor spending reached US$135B, surpassing pre-pandemic levels
🔹 Visa-free access for 50+ countries
🔹 Seamless digital payments and biometric travel experiences
🔹 Continued investment in connectivity, infrastructure and tourism development

[WTTC @WTTC]

@WTTC President & CEO Gloria Guevara (@GGuevaraM) was honoured to deliver the opening remarks at the WTCF Beijing Fragrant Hills Tourism Summit 2026 alongside H.E. Gao Zheng, Vice Minister of Culture and Tourism of the People's Republic of China, and H.E. Yin Yong, Mayor of Beijing and Chairman of the WTCF Council.

During her visit, Gloria also met with WTCF Secretary General Mr. Guo Huaiguang to discuss the continued growth and development of Travel & Tourism.

The Summit comes at a significant moment for China’s tourism sector.

In 2025, the country welcomed more than 68 million international visitors, while international visitor spending reached US$135 billion, surpassing pre-pandemic levels.

China’s continued progress demonstrates how long-term commitment to Travel & Tourism, supported by strategic investment and policy leadership, can drive economic growth, job creation and prosperity.

Thank you to the World Tourism Cities Federation for convening this important gathering of global tourism leaders.

World Travel & Tourism Council (WTTC) looks forward to continuing the dialogue and strengthening collaboration across the sector.

#WTCF #WTTC #Beijing #TravelAndTourism

[WTTC @WTTC]

Mexico's Travel & Tourism sector is redefining the region's competitive landscape 🌎

In 2025, Mexico emerged as North America's strongest Travel & Tourism performer, outpacing both the United States and Canada on GDP growth, international visitor spending, and international arrivals. A clear signal of a sector firing on all cylinders.

According to our latest Economic Impact Research:

🇲🇽 Mexico — Travel & Tourism GDP grew 1.8%, international visitor spending up 3.5%, international arrivals up 6.1%
🇺🇸 United States — Travel & Tourism GDP grew 0.9%, while remaining the world's largest Travel & Tourism economy
🇨🇦 Canada — Travel & Tourism GDP grew 1.2%

Across the region, Travel & Tourism is forecast to support 30.9 million jobs in 2026, representing 12.7% of all employment in North America.

🔗 https://t.co/6MmdIGmVFY

#WTTC #EIR2026 #TravelAndTourism

[WTTC @WTTC]

The World Travel & Tourism Council's latest Economic Impact Research forecasts the Central & South America will outpace global growth in 2026.

🇪🇨 Ecuador - forecast Travel & Tourism GDP growth of 11.6%
🇧🇴 Bolivia - projected growth of 10.3%, supported by a 25.8% surge in international visitor spending
🇵🇦 Panama - sector forecast to grow 8.4%, with international visitor spending expected to rise 8.9%
🇨🇴 Colombia - projected Travel & Tourism GDP growth of 5.7%
🇧🇷 Brazil - Travel & Tourism GDP projected to increase 2.1%, with international visitor spending expected to rise 3%

Which market in Central and South America is on your radar for 2026?

🔗Discover the full regional data: https://t.co/Rvn9p55e4I

#WTTC #EIR2026