Youssef Zbadi

[Youssef Zbadi @wyze3399]

77% of customers make purchases based on a brand name.
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Youssef Zbadi @wyze3399]

Virality isn’t born, it’s made.
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Youssef Zbadi @wyze3399]

People don't think in terms of information. They think about the story itself.
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Youssef Zbadi @wyze3399]

There are 6 factors for virality:
Social Currency
riggers Emotion
Public
Practical Value
Stories
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Youssef Zbadi @wyze3399]

Virality is the tendency of an image, video, or piece of information to be circulated rapidly and widely.
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Youssef Zbadi @wyze3399]

@lets_NEUROmkt

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Youssef Zbadi @wyze3399]

@lets_NEUROmkt

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Youssef Zbadi @wyze3399]

@lets_NEUROmkt

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Carl Guilly @CarlGuilly]

The identity of a brand is made by it, but their Image is in the customer mind
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Carl Guilly @CarlGuilly]

A little change of price can inscrease much more significantly the profitability of a company @lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Carl Guilly @CarlGuilly]

Price is what the customer MUST pay to have a product, Value is what the customer WANT to pay to have it. @lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Carl Guilly @CarlGuilly]

A product price is determined on Internal, external and functional bases, like the profitability or the global demand for example
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Carl Guilly @CarlGuilly]

the way we write a price can influence the customer. In fact in our mind 10.00€ is more expensive than 10€ bacause it's longer.
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Youssef Zbadi @wyze3399]

From 4€ to 3,99€ the difference for the consumer is huge even if the price remains the same.

[Pierre-Adrien Mathieu @PierreAMathieu]

A difference of one euro cent on a product can have two different impacts. For example, this reduction will convince us more consumers from 4€ to 3,99€ rather than a reduction from 3,70€ to 3,69€.

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Youssef Zbadi @wyze3399]

We do not really realize the price Thant we spend for the quantity that we have

[Pierre-Adrien Mathieu @PierreAMathieu]

Often, we are not aware of paying more than 200€/liter for a product.
It is the case for example of the perfumes which are sold in small quantities by bottle, but which finally reported with the price with the liter, cost very often more than 200€.
@lets_NEUROmkt
#NMKTRCH

[Youssef Zbadi @wyze3399]

What we think of a company is rarely what is shown on an advertisement.

[Pierre-Adrien Mathieu @PierreAMathieu]

The brand identity is not like the brand image.
Let's take the example of coca cola.
The first one corresponds to what the brand wants to show, i.e. sharing and refreshment, while the second one represents the perception we have of the product, i.e. a huge quantity of sugar used

[Youssef Zbadi @wyze3399]

We often don't realize why we are so attracted to a product.

[Pierre-Adrien Mathieu @PierreAMathieu]

The Decision Making Mechanism consists of 2 steps :
1) We make decision unconsciously
2) After that we bring to the conscious the decision, and justify it.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt