Most pubs invest most resources into projects with low odds of significantly impacting the bottom line. Testing a mediation provider might not be the sexiest thing to pitch, but so far we've shown +20% lift to 100% of testers.
Can you afford missing out on that?
@BradAT@Google Would love to see your studies and their organizer. We tested this, with several pubs: hybrid waterfalls always won (the announcement itself is explicit about how this favors advertisers). This lowers CPMs, limits optimizations and hurts publishers. DM me & happy 2 share details.
@HanifSayings Bidding is great, though the recent limitation on Multiple Calls is an issue. While we understand that simplicity is good, high CPMs are better. If having a complex strategy didn't improve CPMs, no one would do it. Happy to walk you through my thoughts if interested!
4 years in the making, proud to launch https://t.co/ikfJnfqwza to the world. Let's rethink how mobile gaming admon should operate. From scratch.. because yes, that's what pubs need.