carbonado

creative strategist

[carbonado @XCarbonado]

day 2 done

going to bed and pretending i won't check notifications at 3am

see you at 8

[carbonado @XCarbonado]

if you work in ads and you're sick of linkedin gurus, follow

i'm not one

i'm 22, cocky and figuring it out in public

[carbonado @XCarbonado]

@corto_ecom nobody got game like that in ecom dawg

[carbonado @XCarbonado]

if your ad needs a voiceover to make sense

your visual is doing nothing

mute it. if you can't tell what it's selling, start again

[carbonado @XCarbonado]

honest check in

writing 30 posts a day is harder than shipping 20 ads a week

at least editors push back. my drafts folder just stares at me

[carbonado @XCarbonado]

match day ads are the worst ads on earth

millions of people watching and they run a logo and a jingle

give me 15 secs of that slot and i'd change your life

[carbonado @XCarbonado]

"our customer is everyone"

cool so your ad is for no one

[carbonado @XCarbonado]

me: posting 30 times a day to build an audience

my 137 followers: hitting mute one by one

[carbonado @XCarbonado]

the before/after split screen ad is everywhere for a reason

works when the "after" shows a feeling, not just a nicer photo

flops when the after looks like a stock image and the before looks staged

[carbonado @XCarbonado]

my home screen is just AI apps and football scores

that's my whole personality

what's on yours 👇

[carbonado @XCarbonado]

drop an ad that flopped that you still think was good 👇

no judgement

ok a little judgement

[carbonado @XCarbonado]

your landing page is undoing your ad

ad promises one thing. page opens with your brand story

nobody asked about 2019 in your garage

[carbonado @XCarbonado]

22 and every older marketer tells me to "pay my dues"
nah
i'll pay them in shipped ads

[carbonado @XCarbonado]

the brief / what the editor sent back / what went live

every creative strategist has lived this 👇

[carbonado @XCarbonado]

what's the worst ad trend of 2026 so far? 👇

wrong answers only. actually no, right answers. i need to know what to avoid

[carbonado @XCarbonado]

agencies charging for "creative strategy" and sending 3 canva statics a month should be investigated

i ran my own agency. i know what the retainer covers

[carbonado @XCarbonado]

most ad accounts have no striker

40 "nice" ads in the midfield and not one that actually finishes

stop signing midfielders

[carbonado @XCarbonado]

AI UGC looks fake because everyone prompts for "a person talking to camera"

real people stutter. look away. hold the product wrong

prompt the mess or don't bother

[carbonado @XCarbonado]

ad library roast 🔥

drop a public ad you think is completely cooked 👇

i'll tear apart the best 3 tomorrow. no mercy

[carbonado @XCarbonado]

nobody buys because of your "unique selling point"

they buy because your ad said the exact thing they've been thinking for months and never said out loud

that's the whole job