Xinnia

Digital strategy on a mission to make websites less terrible. Founded by @lisawwww.

[Matt Kendall @matthewkendall]

@lisawwww @v_raja_ @natelynch @halvorson This is an excellent thread. 👏🏻

[Lisa Wagner @lisawwww]

@v_raja_ @natelynch @halvorson If the page is primarily navigational... a homepage, a category page... then an easy measure of value is click-through.

If it's a more informational page... an article, post, documentation... then engagement measures come into play. Social shares, inbound links, etc.

[Jen Clarke @jensized]

“We need this page because it gets a lot of traffic from search.”
“OK, but what happens next?”

Next time I’ll just borrow this line 👇🏻

[J. Ev @EvitorialPage]

@cruelcharms @Twitter If your social media team hasn't responded to @Twitter 's tweet what have they been doing all day?

[Lisa Wagner @lisawwww]

TFW when you send the final invoice for the highest-revenue project you've ever done and the client pays in under 24-hours.

And wants to talk about the next phase.

[SFDPH @SF_DPH]

Due to the rise in COVID-19 cases and increased circulation of the highly transmissible delta variant, masks are now recommended indoors for everyone regardless of vaccination status. 😷 #MaskUpSF

[Erin O'Bannon @Erin_O]

"Microsoft Teams is there to remind us that UX is important." - @jmspool

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

You should diversify your marketing efforts outside Facebook & Google for three reasons:
1) FB & GG aren't friendly, in-your-corner partners
2) You can't build a competitive advantage on these platforms alone
3) When you invest in other channels, FB & GG work better, too

[Lisa Wagner @lisawwww]

Thread

SEO is dead. Long Live SEO.

[Amber Case @caseorganic]

The web is 30 years old today. https://t.co/J4nDBcIH8t

[Lisa Wagner @lisawwww]

When I realize a service is more focused on my place in their sales funnel than their value to deliver, it's a good sign I should run.

[Larry Kim @larrykim]

🌈Half of Websites Will Be WordPress-Driven by 2025

[PIE @piepdx]

Full disclosure: PIE is part of @BuiltOregon. So if you appreciate the work we do, we'd humbly accept any and all support for our nonprofit efforts #GivingTuesday #GivingTuesday2020

[Lisa Wagner @lisawwww]

They do an amazing amount, fueled by the labor of hundreds of volunteers and a ton of dedication and heart. They also take donations, which they use incredibly smartly to make Portland cleaner, less hungry, and less alone. https://t.co/Dp9eu1C4m9

[Lisa Wagner @lisawwww]

@carmenhill Same for It and Be! I think a lot of people got the idea somewhere that title case doesn't apply to two-letter words. I am bad at remembering the exact rules so I love tools like https://t.co/EmHyK62O4V

[Business For A Better Portland • BBPDX @wearebbpdx]

Please help us welcome our new & renewing members: Bricks Need Mortar, North Star Civic Foundation, @xinniaco, @bpninc, Portland Craft Bar, & Wheelhouse Northwest! They're just 5 of over 400 businesses who know that business thrives when Portland thrives. https://t.co/zfvfAOwJZv

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

"Given the bigger hit to consumption than we had anticipated, we now forecast consumption to fall by close to 50% annualized in the second quarter.” - @CapEconUS

Helping people get their businesses online & buy online is one of the only remaining areas of growth/opportunity.

[Lisa Wagner @lisawwww]

So weird that after a quarter-century, the most common communication vehicle in modern life would have benefit from enough research and experimentation to settle on a familiar common format the everyone can understand and use. #webdesign