Mark H

Intense interest in everything business, money making & technology.

[Mark H @xmham_]

@eCom_Amin Manus

[Mark H @xmham_]

@MitcheIl Video

[Mark H @xmham_]

@mikefutia CLONE

[Mark H @xmham_]

@mattxgal If they're flipping the narrative to how LLMs use TP, then yes, extortion

[Mark H @xmham_]

@AdamGillman Can I get a hiyaaa?

[Mark H @xmham_]

@AdamGillman Hiya

[Mark H @xmham_]

@FynCas SCALE

[Mark H @xmham_]

@Bogzabs96 Got examples?

[Mark H @xmham_]

@NozomiHealth RETENTION

[Mark H @xmham_]

@NozomiHealth @wearehims HIMS

[Mark H @xmham_]

@mikefutia CLAUDE

[Mark H @xmham_]

@mikefutia You going to send or was this just pointless?

[Mark H @xmham_]

@mikefutia CHAT

[Mark H @xmham_]

@umzrs You going to send or was this just pointless?

[Mark H @xmham_]

@umzrs Image

[Mark H @xmham_]

@FynCas Want

[Mark H @xmham_]

@thedennis System

[Mark H @xmham_]

@mikefutia STATICS

[Mark H @xmham_]

@mikefutia AGENT

[Marcin Mleczko @marcin_mleczko]

So @BlissyBrand just made The Foremost 50 DTC list. $100M in 3 years, bootstrapped...

I went down a rabbit hole mapping all of their active advertorial funnels, both on Meta and native.

And the thing is... the copy isn't even that great. But the architecture is amazing.

Same villain every time - cotton. Wrapped in different emotions ranging from status envy to disgust.

Anti-aging crowd gets "your pillowcase is wiping away your skincare." Parents get "end the morning hair battles." Germaphobes get "bacteria breeding ground."

Same product. Same mechanism. Different emotional entry point.

I mapped everything:

→ All 13 active funnels with screenshots (ads + landing pages)
→ 6 hook archetypes they rotate
→ Villain framing by emotion
→ Core belief flips
→ Entry points by persona
→ Objection architecture

Repost + reply BLISSY and I'll DM it.