With the rise of page builders and SaaS integrations; do you need custom-built websites anymore? Today, we’ll explore no/low-code websites vs custom-built web design to discover who benefits from these advances in automation and templated design. We’ll define the pros and cons of
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In normal times, web design tends to evolve at a subtle and gradual pace. But these are nothing like normal times. The global pandemic and resulting lockdowns have brought huge cultural and societal shifts that have reverberated everywhere. And that very much includes the world o
85% of Americans say they go online on a daily basis. So it’s essential you have a website that’s not just good, but great—one that can easily be found in search engines. Combining patient education and online marketing solutions—such as search engine optimization (SEO), social m
The notion of UX “trends” might seem like a shaky proposition. User experience rests on well-established principles, rooted in psychology, that respond to core needs, rather than the vagaries of fashion. So even in less uncertain times, predicting changes for a discipline rooted
Convincing your audience to take that extra step and become a customer is tricky, even when it comes to the Internet. A big step in this process is creating the best web content possible. It’s not enough to simply rank for key search terms. The message needs to be warm, and persu
Blindly installing every plugin under the sun just in case someday someone will need it is not a good strategy. Instead, things should be planned according to the exigencies of the website at that time, while keeping in mind any growth plans. Good planning allows us to meet curre
Making sure your website uses HTTPS should be a top priority for any webmaster In fact, recent statistics show that over 42% of site administrators across the web use WordPress, and many of these sites still don’t have an SSL certificate installed.
To help you gain insight into which marketing trends will affect small businesses this year, we asked business consultants and marketing professionals this question for their best insights. From an increase in social media usage to the use of live videos, there are several market
You’re ready to market your small business, and you have several strategies available to you. Will you market yourself through Facebook or Twitter, pay for ads on Google Search, invest in great website content, or start to build out your email list?