Dear #DTC Apparel Brands, do you really know who's buying from you? what's motivating them?
Monitoring abandoned carts, checkouts & sales on your own store won’t answer these. Tracking a user’s buying behavior across the #D2C universe might! At @xpert_chat we’ve just done that..
Our cohort brands Polka Pop & Sipwise got featured in Vogue India's recommendation of the top 6 healthy summer drinks.
On behalf of the team at Xpert and our peer D2C Community, we congratulate @gauravkhemka94, Founder at Polka Pop & Harish Mohan, Founder at @whatifdrinks!
Phool, our cohort brand just raised $8 million in a Series A funding round from Sixth Sense Ventures!
On behalf of the entire team at Xpert and our peer D2C Community, we congratulate @ApurvMisal from @ReachoutToPhool on this milestone.
#xpert#d2cbrands#d2cmarketing
Xpert is proud to have a panel of 18 finest industry experts; folks who have effectively cracked growth at their respective companies.
We applaud them for their effort, passion and for taking out time to share their company’s growth story with 74 brands looking to scale!
Xpert was delighted to have Swati Mehra from Sixth Sense Ventures, Aqib Mohammed from @ph91india & Subhashish Bhadra from @klubworks as our panel of investors for the D2C Shark Tank today! Thank you for joining us and sharing your valuable feedback with the cohort.
As a D2C brand, what are your worries before you go for fundraising? When should we raise capital? How do we time it right? What kind of investors should we target? How do you build a fundraising pitch deck?
The investors shared their insight & feedback with the cohort. The major takeaways from this session were:
1. At which stage should you start raising funds?
2. Gaps in business and ways to work on them.
3. What’s the next step to grow your brands?
Prateek Malpani, head of brand at @WakefitCo, joined us at Xpert and guided the cohort on the execution of a 360-degree brand campaign with any budget. The person behind the success of Wakefit’s witty Kumbhkaran campaign, he shared frameworks that ensure a successful campaign.
Xpert was delighted to have Mahuya Chaturvedi, CMO at @baggitworld, share her insights on marketing luxury brands online. She walked the cohort members through her journey and shared effective methods to invoke feelings of desire and indulgence in the consumer towards the brand.
Xpert had Marmik Mankodi, director of marketing at @manmatters_in, take over this week’s session to guide the cohort through the calculation of growth capstones and evaluation of costs. He demonstrated a simple approach to calculate growth targets and estimate payback periods.
Xpert was delighted to have Abhishek Gupta, SVP Growth at @mamaearthindia , talk about how D2C brands can build a profitable business by ensuring repeat customers. He shared anecdotes and pragmatic frameworks that are effective in retaining customers and increasing brand loyalty.
At Xpert, we had the amazing opportunity to have Sneha Kaul, Head of Brand Strategy at @VahdamTeas sharing her framework & expertise around Influencer Marketing Campaigns with our D2C Cohort.