kristina pittman

taco and live music enthusiast, most likely talking about dogs, marketing, food, and/or memes

[kristina pittman @xtinapittman]

when is it okay to ask clients, "you know you're not our ONLY client, right"

#marketing #agencylife #marketingagency #digitalmarketing

[Oliver Kenyon @oliverkenyon]

3 behavior-based tricks for @MeUndies to boost revenue:

1️⃣ Clear HP layout with a strong headline and CTA

2️⃣ Improve PDP with an engaging banner, thumbnails, and clean-size chart

3️⃣ Enhance Cart page with a progress bar, neat suggestions, and social proof

Thoughts? Comment 👇

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

10 Psychological Principles to Make You a Better Marketer:

[Alex Cooper @alexgoughcooper]

I ran an analysis on the 5 top performing ad creatives across 20 accounts to find out which creative styles have been the most successful.

Here are a few things I found…

[Michael Galvin @EcomMikeGalvin]

Want to influence LTV as an email marketer?

The answer isn’t promotions.

Learn how we increase LTV for our 8-fig brands 🧵

[Badal Pandey @Badalpandey_]

I thought I knew advertising until I saw other marketers are winning on stupid memes.

• Screenshot ads are advertising.
• Meme ads are advertising.
• Notes ads are advertising.
• Ugly ads are advertising.

Anything that resonates deeply is advertising.

Here are 4 Ugly Facebook ad ideas proven to work:

1/ Meme Ads

Here's a great meme ad example by @yourheights. The Image is really catchy & grabs people’s attention.

They used PAS (pan-agitate-solve) framework in Ad-copy to convert the user.

Their ideal customer would definitely stop to read this.

2/ The Notes add

⇢ Advertorial Ads

If you ever run ads to advertorials, Never run normal ads.

Instead, run ads that spark curiosity & then people can visit your advertorial page & read the advertorial & purchase from there.

Great advertorial ad from Bug MD.

4/ The iphone reminder ad

[Social Savannah @social_savannah]

5 Hooks You Need To Test in February:

(All examples are my own)

#1 "I caught my friend trying to buy _____"

[kristina pittman @xtinapittman]

super cool article on marketing budgets from @Vital_Design

it's super interesting to read about marketing spend across verticals and orgs. love that the recommendation is (as it always should be) to start with a goal and work backward 😘🤌

https://t.co/ff5zPruhy2

[kristina pittman @xtinapittman]

loved this comprehensive list of predictions. as expected, #AI is the star of the show
https://t.co/wckDPcE1y7

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

My email agency has sent 10's of thousands of emails for our clients over the past 5 years.

We continually beat the industry average click-through rate for our client's respective industries.

Here are 8 types of email CTAs we've used to do it.

Use these to improve your CTRs:

[Erica Schneider @ericasmyname]

Last week, a hook stopped me in my tracks. I became totally immersed without realizing it.

And then I read the entire post even though I'm NOT the target audience. It was so good I have to share it and explain why it worked.

It hit all 4 'great hook' principles:

1. Pokes at the pain
2. Piques curiosity
3. Adds credibility
4. Leaves the reader wanting more

Let's break it down line by line:

LINE 1:

“If you gave your 10 year old kid nunchucks”

It immediately opens a curiosity loop. I know this isn’t going to be about nunchucks. So I want to know where it’s going. Also, "nunchucks" brings up a specific image. If she said "a toy" it wouldn't hit nearly as hard. ***Specificity***

LINE 2:

“And they chased their little brother around the house with them relentlessly”

It keeps me invested. We’re in the moment now. I can’t leave until I know where she’s taking this. More specificity working here, too: "little brother" "around the house". If she said "sibling" and didn't give me a setting, I wouldn't be able to picture it as easily.

LINE 3:

“You’d take the nunchucks away.”

I’m nodding. “Duh.” This is a brilliant way to get everyone agreeing with a common experience to frame what you’re about to compare it to.

LINE 4:

“That’s pretty much what Google just did to Sales & Marketing teams who have been using cold email as a spam cannon.”

Boom. Like I said, I’m not the target audience. But it’s so well constructed, I want to know more. It also builds her credibility. She’s responding to a real time event.

THIS IS HOW YOU HOOK PEOPLE.

You make them feel something. You keep them invested. You center a common experience that annoys, delights, or confuses us. And don’t let your audience ever wonder “why should I care?”

BUT MOST PEOPLE MESS THIS UP

I’ve edits thousands of hooks over the past 2 years. Most of them are a hot mess.

Mostly because you assume the reader knows what you know, so you don't get specific enough, and you don’t tug on emotions.

You struggle because it’s a skill you haven’t yet learned.

YOU CAN LEARN IT

You simply need to understand, principally, what makes a great hook.

And review 100s of examples of great hooks just like this, accompanied by breakdowns, so it sticks.

And, practice writing your own with an AI trained assistant.

It's all in my course collab with Rob Lennon.

But you only have 6 days left to buy it.

Grab it if you're ready to finally get your content seen.

hookedonwritinghooks . com

[Arjun Mahadevan (Mr. LLC 🇺🇸) @ArjunMahadevan]

Most life hacks suck.

So I crowdsourced the best from 21.9 million people on Reddit.

Here are 20 life tips you wish you knew when you were 20:

[Oliver Kenyon @oliverkenyon]

𝐂𝐑𝐎 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 #𝟓𝟎 📈

𝐂𝐑𝐎 𝐅𝐨𝐫 𝐀𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭 𝐁𝐨𝐨𝐤𝐢𝐧𝐠 𝐒𝐢𝐭𝐞𝐬

Our client provides acupuncture and wellness services to its customers helping them live a pain free and a happy life.

They hired us to redesign their product page to increase their conversion rates.

Smart move 👍

I’m going to show you EXACTLY how we did it.

Let's break down the before/after now 👇

We:
1. Added a toolbar at the top: We utilized the toolbar at the top to offer discounts and pique customer interest.
2. Improved the logo & menu section: We improved the padding on the logo section to better utilize the menu hamburger at the top for better navigation.
3. Added a hero image: We added a relevant hero image to showcase the outcome of the product that resonates with the customers.
4. Added social proof: We showcased social proof from happy customers to further build trust with the customer.
5. Added an emotive headline: We added a emotive headline to clearly convey the value proposition.
6. Trust and value proposition: We leveraged the clients expertise and certification to build trust with the customers.
7. Added a CTA button: We added a full width CTA in bold colors that stands out from the rest of the page + an icon.
8. Added customer reviews: We added a review from happy customers right below the CTA to build further trust and encourage them to complete the purchase

📺 Full video breakdown here: https://t.co/M64cLMngHR
---
🚨 Got an eCommerce or lead gen brand that could use a high-converting page?
We’ve designed more high converting pages than any other agency in the world, you could be next: https://t.co/GhCFqPKlrz

[kristina pittman @xtinapittman]

@Glassdoor the filtering UI on your site is terrible. why can't you use multiple filters? why isn't filtering by remote an option? womp womp

[Jeremy Howard @jeremyphoward]

Now that ChatGPT has rolled out custom instructions to most users, try out this instruction -- it makes GPT 4 far more accurate for me: (Concat the rest of this 🧵 together and put in your custom instruction section)

[Barry Hott ☄️ @binghott]

New Ads Manager feature in some ad accounts: 1-day engaged-view!

This sheds light on how the system overcounts and over-attributes non-incremental 1-day view conversions.

Most view-attributable conversions are 💩, check this tool to see how many of your "purchases" are actually just taking credit for something else.

If someone scrolls straight past your ad and converts within 24 hours (due to some other factor), that shouldn't count as a conversion and you shouldn't want to optimize for that.

If you're still using 1-day view attribution, you're letting the system be lazy and rewarding it for going after the lowest-hanging fruit. Check this tool to see how much of it is trash.

[kristina pittman @xtinapittman]

https://t.co/5iGyuwYnrk

[kristina pittman @xtinapittman]

@CNN Turn it into affordable housing 🤷🏽‍♀️

[kristina pittman @xtinapittman]

https://t.co/alqhkJYqZf

[kristina pittman @xtinapittman]

https://t.co/TdxkeDR1Mx