A month ago I met Renjie, and we decided to turn his 5-year-old marketing agency into an AI-native one.
The business has been doing great, almost no churn over the years, and literally all growth came from customer referrals, but the economics for Renjie haven't been so favorable, as scaling the business always meant more hiring.
Over the past month, I've shadowed the whole company, explored and built a bunch of stuff like ontology, influencer marketing automations, brought agents to Lark, etc., and it's so exciting to see more and more work is offloaded to AI while keeping up a good quality of work.
My goal is to build an AI native os for our agency and lift the profitability in the coming months. Follow along to see if I can pull this off!
(video filmed on Aug 29)
i hand wash my underwear every day
not because i love doing it, but because i believe discipline is built in the smallest moments
entrepreneurship is a marathon, if you can't stay consistent with the little things in life, you can't stay consistent with the big ones. so folks, start by washing your own underwear
Day 40 of building an AI native growth agency for restaurants:
- turned profitable (within a month)
- fully automated influencer marketing
- launched our internal dashboard
- in the process of preparing our client dashboard
Stay tuned!
Came across a graph shared by @Lawted2 yesterday, and I lowkey feel like this is the best visualization I’ve seen of how humans & AI collaborate in an AI-native company. (The original is in Chinese and below is my translated version)
At our AI native marketing agency, we’re building the exact same setup. Our influencer marketing automation runs 24/7 without human intervention, while routing critical info/requests to the corresponding account managers only when necessary.
Today was genuinely an exciting day for our AI native marketing agency.
Our influencer marketing automation completed its first end to end flow from discovery all the way to scheduling a filming time with the influencer.
It ran with zero human intervention and ended with a notification routed to Lark, reaching the designated account manager.
If all goes well, we’ll soon scale this to all our current clients, which I believe will substantially improve our margins as we reduce manual work.
Stay tuned!
In my entire time at college, I only took a single programming class, and I even took it Pass/Fail.
Back when I did my consulting internship in 2025, I was actually intimidated by anything technical. Looking back now, in the age of AI, there really is no skill you can't learn and no industry you can't pivot into. As long as you're willing to try, you'll slowly find your footing.
I wouldn't say I'm super technical now, but at least I speak the language. Just going to keep pushing forward. Things will only keep getting better.
@gregisenberg The thing is we don’t know if keep improving the capabilities of frontier models is the “right” way to agi, given how little they can further improve + how much attention jev has drawn, mb there’s another way
coming to NYC in May, back again in August
looking to connect irl!
a quick self intro:
→ built a consumer app in china, grew it to 40k users & 8M social impressions
→ huge vibe coding lover, shipped 6 side projects in the past few months
→ incoming @ columbia business school, studied across harvard/columbia/hku
→ ex intern @ tiktok, oliver wyman, frost sullivan, ey, etc
looking to start/join something serious in the states
if you're a founder, VC, PM, GTM, engineer, or fellow vibe coder, let's grab coffee ☕
china is changing fast bruh
i'm back in changsha for a quick reset
at a local cafe catching up on work and just overheard a vc group talking loud about ai and nearby incubators. felt like i was back in sf for a second
i’ve clearly been away too long...