Yaro Tsyhanenko

Building Pickpad. Using sensors, ML and human-centric design for the future of commerce, mobility and customer experience.

[Yaro Tsyhanenko @yarotsyhanenko]

@boardyai building Pickpad, modular sensor-driven pickup infrastructure that just plugs into any restaurant. count me in for Boardy Pro

[Yaro Tsyhanenko @yarotsyhanenko]

I've just learned how Dishoom got to 44,000+ reviews with a 4.8 rating. And the trick isn't the food.

I mean, the food is great too. But when a restaurant has the same number of reviews as Westminster Abbey, about half of Big Ben, and a higher rating than both, you start wondering how they managed to pull that off.

So I visited one of their locations and it became pretty clear. They use qr payment at the table. No waiting for the bill, no chasing staff, you just pay and leave. But what happens next is where it gets interesting.

Right after payment, they ask you to rate your experience inside their own flow. And based on that input, they decide what happens next. If you give 5 stars, you're directed to Google to leave a public review. If you rate it lower, the feedback stays internal.

As a result - a high volume of highly distilled traffic to Google Maps. In a world where 50-70% of discovery traffic comes from Google, and even a 0.1 difference in rating can impact revenue, your Google Maps presence becomes something you want to design and influence.

Of course, the food and the experience have to be great. But for many places, that's already true. They just underperform when it comes to turning that into reviews.

Design your flow, ask for reviews, and do it smart. That's how you get into the same league as Big Ben.

[Yaro Tsyhanenko @yarotsyhanenko]

Fast food started 2026 in full drama mode 😱
@McDonalds CEO made a bite that broke the internet.
@BurgerKing just fired their King.

@innoutburger went viral again - Michael B. Jordan casually stopped by on his way home from the Oscars. Burger in one hand, nominee statue in the other.

Three iconic brands, three very different moments, all within weeks of each other.

To me the BK move is the most interesting one.

Tom Curtis spent a lot of time listening before this campaign existed. Shared his real phone number, got 30,000 messages, personally replied to 2,000. Changed the Whopper bun, built accountability into the brand before he built a campaign around it.

Then fired a mascot that had been alienating customers for a decade and finally wrapped it all with The Oscars ad 👏

Is BK's comeback real this time, or just a better ad?

[Yaro Tsyhanenko @yarotsyhanenko]

@TheAcademy agree?

[Yaro Tsyhanenko @yarotsyhanenko]

When someone tags you in a post and asks "Agree?"

[Yaro Tsyhanenko @yarotsyhanenko]

The @McDonalds CEO took a bite.
I fixed the logo.

[Yaro Tsyhanenko @yarotsyhanenko]

At @pickpadcom we're creating a new product category - the pickup pad - using sensors, ML and human-centric design to fix the $2T collision of digital-native commerce, mobility, and customer experience.

[Yaro Tsyhanenko @yarotsyhanenko]

@reawardintel White-label food delivery SaaS

[Yaro Tsyhanenko @yarotsyhanenko]

Discover the latest robotic solutions for restaurants presented at the NRA Show 2023 in my article here - https://t.co/3nnZTpHNNg

[Yaro Tsyhanenko @yarotsyhanenko]

Finally met my co-founder in Dublin after six months in the U.S. 🤩 And today we’re together at the #DTS2023, one of the biggest tech conferences in Europe. Let’s chat if you’re around.

#europe #startup #tech #conference #dublin

[Yaro Tsyhanenko @yarotsyhanenko]

Being selected as the portfolio startup for the Dots Platform at the Chicago Venture Summit Future of Food is a tremendous honor for me. The summit is an extraordinary gathering of more than 1000 professionals working in the food and tech industries.

[Yaro Tsyhanenko @yarotsyhanenko]

SelectUSA - is an excellent event for foreign companies, startups, and investors who want to learn more about new opportunities in the U.S. It brings together every state in the nation, with each showcasing why their region is the perfect place for your business to thrive.

[Yaro Tsyhanenko @yarotsyhanenko]

Attending the Select USA Investment Summit on May 1-4. Would be delighted to tell more about the Dots Platform and make meaningful connections. Let's meet if you're around!

#selectusa #selectusa2023 #investment #summit #tech #confernce

[Yaro Tsyhanenko @yarotsyhanenko]

I’m at the Startup Grind next two days. And till the 15th in Silicon Valley. Let’s meet if you’re around 🙌

#SGGlobal #startupgrind

[Yaro Tsyhanenko @yarotsyhanenko]

Pizza Expo 2023 was an amazing three-day event. We attended it to discover the pizza tech landscape and explore new concepts that could dramatically change the industry. So here is what we've found: 3 companies that provide robotic pizza-making solutions - https://t.co/nsSa5yE0XK

[Yaro Tsyhanenko @yarotsyhanenko]

The future of hyperlocal commerce is here:

* 30 seconds for a store - to send a robot with an order.
* 5-15 min for a robot - to deliver it to a customer within 1 mile.
* $2 for a customer - to get whatever they want in minutes.

Win-Win-win for all parts.

[Yaro Tsyhanenko @yarotsyhanenko]

It's me showing how small an average U.S restaurant’s profit margin is. According to the different reports, just 3-5%.

Thanks for such a great opportunity to the U.S. Department of State to showcase the Dots Platform and our solution.

[Yaro Tsyhanenko @yarotsyhanenko]

CES 2023: Top 10 Food Delivery and Quick-commerce Solutions. If you're interested in hyperlocal commerce and haven't visited CES this year — it's not a big deal. I'll save you time and summarize my 3 days at the exhibition halls here - https://t.co/EsNWwwZJvq

#ces2023 #tech

[Yaro Tsyhanenko @yarotsyhanenko]

What are the odds of seeing a rainbow in Phoenix, one of the driest cities in the US? And what are the chances of seeing a full double arch here? It's almost impossible, but miracles happen.

Statistics - is only about numbers, reality is colorful. Have a fantastic year, guys!

[Yaro Tsyhanenko @yarotsyhanenko]

Top 10 Dots Platform Updates in 2022.

We were actively developing our product in 2022 and have released almost 1000 updates, including 483 new features and 473 fixes. Here are our most valuable ones - https://t.co/ZUjW4rcf8Y