Yash Shah

I build the AI growth systems other marketers write threads about.
Reddit, cold email, GTM agents | Ex-Growthschool

[Yash Shah @yashships]

I asked Google if 10 Indian D2C brands are good.

All 10 answers came with a catch. 👀🧵

[Yash Shah @yashships]

Agent Skills just went vendor-neutral. 70+ platforms read the same format.

A skill is a folder that teaches an AI one job.

Your agency SOPs are next. Write the process once, every agent runs it.

Vet first: 13.4% of audited skills had critical issues.

[Yash Shah @yashships]

The next hiring cycle won't reward execution.

It'll reward people who make companies readable to machines.

[Yash Shah @yashships]

Repost and follow for more such content.

Which brand surprised you most? 👇

#AEO #AIOverviews #D2C #GrowthMarketing #SEO

[Yash Shah @yashships]

I asked Google if 10 Indian D2C brands are good.

All 10 answers came with a catch. 👀🧵

[Yash Shah @yashships]

All 10 brands, ranked, in the GIF up top 📊

Comment your brand name. I shall run the same test and reply with what Google's AI tells your buyers.

[Yash Shah @yashships]

@OneHash This is a super cool offer for anyone who's starting up and still wants premium features without burning cash. No doubt the features are more than enough for a startup or even for a scale up.

Must try @OneHash

[Yash Shah @yashships]

@myntra @MyntraSupport has the worst customer support. they just does not help with exchange or returns.

They cut the call on your face and never helps with your order.

Totally Failed Logistics

[Yash Shah @yashships]

@zomato Zomato did it to survive slowing growth. What’s your excuse?

Your Move:

🟢 Adopt AI now – Stay competitive
🔴 Ignore it – Risk becoming obsolete

Do you have an omnichannel strategy to handle customer experience around your business?

Follow me for raw takes on tech disruptions

[Yash Shah @yashships]

🚨 @zomato laid Off 600 Employees – Is Your Job Next?

Zomato hired 1,500 customer support agents last year with big promises.

Today? 𝟔𝟎𝟎 𝐚𝐫𝐞 𝐠𝐨𝐧𝐞.

The reason? AI automation.

#growth #marketing #customer #ai #automation

[Yash Shah @yashships]

@zomato The winners will be companies that:

🔹 Handle 80% of repetitive queries (freeing humans for complex issues)
🔹 Cut response times from hours to seconds
🔹 Scale support without hiring 500 agents

[Yash Shah @yashships]

It creates advocates

- Who stick around
- Refer you to their network
- And become part of your growth story.

🔑 New customers are great, but loyal ones are your foundation.

What’s one retention strategy that’s worked for you? 👇🏻

[Yash Shah @yashships]

Chasing new customers?

Don’t forget about the ones you already have!

Most brands spend all their energy acquiring new customers.

But here’s the thing

Focusing on retention can be your biggest growth lever 📈

#growth #revenue #marketing #retention #northstar

[Yash Shah @yashships]

The result?

• Customer retention increased by 40%

• And referrals went through the roof, driving 30% of new sign-ups—without additional ad spend.

𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐬𝐚𝐯𝐢𝐧𝐠 𝐜𝐨𝐬𝐭𝐬.