Yasmine Cheikh

Building D2C brands for high-profile personalities (Maya Jama / Tanya Burr / Ahood Al Enezi / Niomi Smart / Lydia Millen etc) and now also for myself

[Lucy Greenleaf @LucyGreenleaf]

Today @yasminecheikh and I quite literally talked for HOURS and female entrepreneurship…

Big things coming @ecommgirlsclub

[Yasmine Cheikh @yasminecheikh]

@ReissHinds @LucyGreenleaf Thanks Reiss! Appreciate it!

[Yasmine Cheikh @yasminecheikh]

@LucyGreenleaf @ReissHinds 😂 gotta start somehwere

[ecommgirlsclub @ecommgirlsclub]

Want to join the first ecomm focused community for female founders?

#ecomm #femalefounders #entrepreneurship

[Fritz @fritz_haywood]

Don’t do the custom packaging until your scaling! $.20-.50 per unit adds up fast! At 100 units a day it could save you $1,500 a month! That’s huge when starting out!

Most of you are over paying for your products too! Comment “RIPPY” if you want cheaper sourcing! I’ll dm you.

[Conor Sunderland @conortrains]

More you go through ups and downs, the less they affect you

You begin to have so many reference experiences which all let you know this will pass

The trenches are your friend

[Yasmine Cheikh @yasminecheikh]

Find the best people sell them on your vision and get the f*ck out the way

cc @richardbranson I think

^ Thanks for that one @hj_mackenzie

[Yasmine Cheikh @yasminecheikh]

@hj_mackenzie Good for tracking fitness goals 🙌🏽

[Yasmine Cheikh @yasminecheikh]

@Henry_Scholes Agree - I’ve always asked myself the same q: is the value of salary ‘X’ higher than the value of waking up in the morning and having the freedom to choose what I do, where I do it and with who. Even if it’s harder. It’s a personal choice but an easy answer every time.

[Yasmine Cheikh @yasminecheikh]

Entrepreneurship is hard
- highest highs and lowest lows
- long and irregular hours
- loneliness

Having a 9-5 is hard
- working for someone else
- less freedom
- clients / brands you don’t like

You can’t escape hard work but you can choose how it shows up.

[Yasmine Cheikh @yasminecheikh]

@ChrizWestt Amazing thanks 🙏🏽

[Yasmine Cheikh @yasminecheikh]

Trying to find out how to delete historic tweets. Honestly if you’re here and reading this I’d lap them up, some absolute gems in there.

[Yasmine Cheikh @yasminecheikh]

@ChrizWestt What was the app called / how did you do it? Need asap

[Yasmine Cheikh @yasminecheikh]

@iisbellla Up the Bella ⚡️

[Yasmine Cheikh @yasminecheikh]

August 24th - Daily Law, Robert Greene.

I read this everyday as part of my morning routine

One of the best books I own hands down

I think you can apply this one to all forms of relationships be it business or personal

[Yasmine Cheikh @yasminecheikh]

power to expansive friendships - more of these please

[Yasmine Cheikh @yasminecheikh]

A friend asked me the other day “what would you name this chapter of your life?” (cc @iisbellla) Feels like a perspective slam dunk & probably one of the best questions anyone’s asked me in a while

[Yasmine Cheikh @yasminecheikh]

And then comes the mental crossroads with a garnish of mental fatigue or boredom with the industry you’ve given so much to for the last decade, but at the same time the freedom and ability to go in whatever direction you choose next.

[Yasmine Cheikh @yasminecheikh]

You do that for a while, maybe a decade. You prove to yourself and whoever else you’re trying to prove things to that you can do it, whether or not you get the outcome you want (exit etc), you realise at some point along the road you’re capable of ‘doing the thing’.

[Yasmine Cheikh @yasminecheikh]

@TomHasssan1 Just about to start this