Yasser Mahfooz

the views expressed here are mine alone

[Yasser Mahfooz @yassermahfooz]

The Economy Is Still Adding Jobs-So Why Does Finding One Feel So Hard? #AI #Jobs #CurrentJobMarket
https://t.co/DhIdM3GhZf

[QSR magazine @QSRmagazine]

McDonald’s just rolled out a wide-ranging new global strategy. Could it signal where the next battle for traffic will really be won? https://t.co/54cQUKtdoG

[Yasser Mahfooz @yassermahfooz]

Starbucks Just Made a Huge Change That Will Make Customers Very Happy https://t.co/mtEtgFEu5k

[Yasser Mahfooz @yassermahfooz]

Duracell CMO’s lessons for bringing low-interest brands into culture https://t.co/Ugq9lj4PoR via @marketingdive

[Yasser Mahfooz @yassermahfooz]

Why McDonald’s is tapping into Latino #coffee culture - Coffee Intelligence #DulcedeLeche #MarketSegment #marketing https://t.co/FCy4z4qEAS

[Yasser Mahfooz @yassermahfooz]

Mattel's 'brand purpose' is bigger than the toy aisle: CEO #toy #brand #brandpurpose https://t.co/BgulMKI121

[Yasser Mahfooz @yassermahfooz]

Dominos is dishing out fighting words to its rivals https://t.co/Z7Qst42VeL via @qz #pizza #pizzamarketshare

[Yasser Mahfooz @yassermahfooz]

McDonald’s touchscreen kiosks were feared as job killers. Instead, something surprising happened | CNN Business #technology #tech https://t.co/XY8SE6DDX3

[Yasser Mahfooz @yassermahfooz]

How Axe Body Spray is trying to move beyond teenage boys' lockers https://t.co/u0nj6WYBzJ

[Yasser Mahfooz @yassermahfooz]

Starbucks doesn’t want you to have to shout to order your iced latte https://t.co/AuH1aZSTXE via @business

[Yasser Mahfooz @yassermahfooz]

Apple’s electric car project is dead https://t.co/GPBi93iLhB via @Verge #ev #ElectricVehicles #ProjectTitan #EVs

[Gee @MusingGee]

Has anyone else experienced this on Delhi's roads ?

Was driving thru a rather chaotic traffic jam after a flyover when a man crossing the road came back knocking on my car window & tried to open the door, found it lock & asked me to pull down my window aggressively saying I drove over his foot!!

Even if he had walked behind my car to cross the road, in no logical way his feet can come under my car as I was driving straight ahead at 5kmph unless he deliberately put something under my back tyre.

This is a new modus operandi to loot women by khat khat gang! ( My 2nd such experience in a year on the same outer ring road).

Ladies. Please beware :

1. Always keep car windows rolled up and doors locked.
2. Never open door or window if someone instigates you to.
3. call police or drive to nearest police station if intruder persists.

#JanHitMeinJaari #Delhi

[Yasser Mahfooz @yassermahfooz]

@yusef_baz4 Thanks for acknowledging that the efforts added value. May you always be blessed. Keep shining 👏👏👏

[Yasser Mahfooz @yassermahfooz]

McDonald's just launched its most epic marketing campaign yet https://t.co/kA4Z6nSlzD #asfeaturedin #advertisement #marketingcampaign

[Yasser Mahfooz @yassermahfooz]

The curse of #shrinkflation: how food is being sneakily downsized – but prices aren’t https://t.co/O9bNMEZ8yf #downsize #MarketingStrategy

[Yasser Mahfooz @yassermahfooz]

#retargeting #DigitalMarketing

[Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser]

Are you losing customers?

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I'm breaking down some of the top PERFORMING retargeting ad styles

Watch my 3-min video to begin creating your NEXT converting retargeting ad for your DTC brand 📽

[MIT Sloan Management Review @mitsmr]

This simple matrix is logically comprehensive (and ubiquitous in business contexts): https://t.co/aS2JRcTUx5

[The Morning Context @MorningContext]

TIME magazine is scrapping its paywall. The 100-year-old American publication is opening up its digital journalism as well as all of its archives to readers around the world starting 1 June, TIME’s chief executive officer Jessica Sibley said.

[Yasser Mahfooz @yassermahfooz]

When the going gets tough, the tough get going 👌

[Dilip Kumar @kmr_dilip]

In 3mins, Sifan Hassan from London Marathon will teach you the greatest lesson for life & entrepreneurship. Goosebumps guaranteed!

Sifan ran her debut marathon while training through Ramadan and fasting and was pitted against the best athletes in the world.

Day before the race she said " I'm scared & feel stupid to show up for a marathon"

This is the story of her remarkable win this past Sunday.

-Within one hour of the race, she fell off the pace from the lead pack
-She was struggling with pain and stopped twice to stretch her hips.
-For elite runners, when they stop in a marathon their chances of winning is almost zero.

At this time the commentators said "She needs to stop and somebody needs to give her advice to step off and stop trying to run on. She may not know what to do in a marathon".

-But Sifan showed grit & resilience to stay on the course limping while her competitors raced ahead of her.
-At one point, she was nearly hit by the lead motorbike while trying to get to her water bottle.
-Later she offered water to her rivals.
-With every kilometre she closed the gap with the leaders and soon was with the pack.
-And 400meters away from the finish line she surged leaving her competition almost impossible to catch her.

Sifan won the race with a finish time of 2hr 18min 34 sec

After the finish she said “I learned to be patient and just to run my own race. Just keep going as much as possible and maybe i'll surprise myself.”

What makes Hassan’s story even more special is that she was born in Ethiopia but moved to the Netherlands aged 15 as a refugee where she moved into a shelter for asylum seekers.

Becoming a strong is not an event. It's a process.
Discipline is remembering what you want.

Video source @BBCWorld

[Yasser Mahfooz @yassermahfooz]

Starbucks is investing £30 million to open and renovate coffee shops in the UK, focusing on smaller stores and drive-throughs https://t.co/18qI861GJ2 via @markets #marketdevelopment #strategy #MarketingStrategy #marketexpansion