Yahaira Botello, CPA, CFE

I write about growth, cash, risk, operations, and the financial decisions hiding underneath the P&L.

[Yahaira Botello, CPA, CFE @ybotellocpa]

A profitable job can still cost you money.

Every job consumes capacity.

The question isn’t only what you’ll make by taking it.

It’s what you could make by putting those same resources somewhere else.

Revenue has an opportunity cost.

[Yahaira Botello, CPA, CFE @ybotellocpa]

A forecast isn’t the future.

It’s where the business is heading if nothing changes.

The value isn’t in predicting the outcome.

It’s having time to change it.

If we’re not leading the outcome, the outcome is leading us.

[Yahaira Botello, CPA, CFE @ybotellocpa]

A CFO shouldn’t discover the business through the financial statements.

The financial statements are just confirming what you already know because you’ve been living through the business.

[Yahaira Botello, CPA, CFE @ybotellocpa]

@FitFounder Or do both at the same time.

[Yahaira Botello, CPA, CFE @ybotellocpa]

@sectalabs is freaky good! Best photoshoot I’ve ever had! Thanks #sectalabs

[Yahaira Botello, CPA, CFE @ybotellocpa]

@ScammerPayback I miss the stream 🥲

[Yahaira Botello, CPA, CFE @ybotellocpa]

@BillyM2k In this day and age, you can make that money way easier.

[Yahaira Botello, CPA, CFE @ybotellocpa]

Yesterday I met an interesting hotel owner. He started working in hotel parking lots. Didn’t speak the language (this was 15 years ago). Now he owns 6-7 prosperities as a family business.
#whatsyourstoryin15yrs… https://t.co/YybkM1K3vB

[Yahaira Botello, CPA, CFE @ybotellocpa]

WHY YOUR GOALS NEED SPEED [or why conventional advice on goal setting is trash] https://t.co/Ywi8L6QfCQ #motivation #success #goals #goalsetting #businesssuccess #forefrontcfo

[Yahaira Botello, CPA, CFE @ybotellocpa]

Are You Really A Failure? https://t.co/0lIOvPA3Vb #motivation #businessmotivation #self-improvement #self-development

[Yahaira Botello, CPA, CFE @ybotellocpa]

How to Run Your Small Biz Like a Fortune 500 CEO. https://t.co/8F8YQUygvz #cfo #businesssuccess #finance #cash

[Yahaira Botello, CPA, CFE @ybotellocpa]

How to Achieve a Quantum Leap In Your Life or Biz in ONE "Easy"​ Step. https://t.co/KGXGCP85If #mindset #winning #faceyourfears #yougotthis #quantumleap #successmindset #success

[Yahaira Botello, CPA, CFE @ybotellocpa]

THE CUSTOMER IS NOT ALWAYS RIGHT. https://t.co/OUGTgpToVY #forefrontcfo #cpa #smallbiz #smallbusiness #finance #money

[Yahaira Botello, CPA, CFE @ybotellocpa]

ARE YOU POURING WATER IN A LEAKY BUCKET? https://t.co/1AlKIJpgdK #smallbiz #smallbusiness #cashflow #forefrontcfo #cfo #cpa

[Yahaira Botello, CPA, CFE @ybotellocpa]

IS THIS FEAR KILLING YOUR PROFITS? https://t.co/HEB0RHqbp4 #cfo #cpa #accounting #smallbiz #smallbusiness

[Yahaira Botello, CPA, CFE @ybotellocpa]

ARE YOU LEAVING #MONEY ON THE TABLE? https://t.co/WeG1YjGxie #cpa #virtualcfo #smallbusiness

[Yahaira Botello, CPA, CFE @ybotellocpa]

@the1abrakadabra Did you hear back from the Universe yet? I'm a virtual #cfo.

[Yahaira Botello, CPA, CFE @ybotellocpa]

Success is not about what you have or don’t have. You could lose it all in an instant...same way you can win the lottery. Rather #success is an attitude. A state of being. Are you successful? #smallbiz #smallbusinessowner #Entrepreneur

[Yahaira Botello, CPA, CFE @ybotellocpa]

You don’t have to change to #achieve #success. You just have to decide.

#joy #smallbusinessowner #entrepreneurlife #lovinglife #businesscoach #businesssuccess

[Yahaira Botello, CPA, CFE @ybotellocpa]

#Success is not reserved for the elite...you have every right to have a wildly #succesful and #profitable business...and a #happylife #entrepreneurs #smallbusinessowners