Bob Carroll

Just marketing commentary. A professor in the School of Marketing at Seneca College in Toronto and a lecturer at University of Toronto Scarborough.

[Bob Carroll @Yellow_Beetle]

This is excellent

RT @reithd: we’ve talked a lot about company culture since last September; as you head off shortly to start your career, there is some good advice in this article

https://t.co/HHBCjYhoJU

[Duncan Reith @reithd]

#MKM805 we've talked a lot about company culture since last September; as you head off shortly to start your career, there is some good advice in this article

https://t.co/ByQ7VNyq7U

[Bob Carroll @Yellow_Beetle]

@macleans

I’m not convinced by your analysis of USPS v Amazon!
See this @businessinsider piece. https://t.co/Cq0oBzWwEz

[Business Insider @BusinessInsider]

One of the central arguments in Trump's attacks on Amazon is all wrong — and it's Citigroup's fault, @jbarro writes on @BIPrime https://t.co/tfaRaS8sFD

[Bob Carroll @Yellow_Beetle]

Seneca’s #analytics grads learn a lot about pricing and cost-allocation and cross-subsidies.

https://t.co/Cq0oBzWwEz

[Business Insider @BusinessInsider]

One of the central arguments in Trump's attacks on Amazon is all wrong — and it's Citigroup's fault, @jbarro writes on @BIPrime https://t.co/tfaRaS8sFD

[Philip E. Tetlock @PTetlock]

Daniel Kahneman’s greatest contribution to knowledge?
He explained why it is so much easier to sell the puddle. He also explained why his explanation would have little effect on our knowledge consumption habits

[Bob E. Hayes @bobehayes]

To be Successful at #DataScience, Think #Batman, Not #Superman https://t.co/91nYNUNnXT

We don't have supernatural powers. Instead, we have a utility belt with tools / methods to help us solve problems.

@IBMAnalytics @dhinchcliffe @joe_caserta @joemckendrick @jennjshin

[Deepa Seetharaman @dseetharaman]

A good example of a pervasive problem that @georgia_wells, @shelbyholliday and I raised last month: visual misinformation is hard to detect. https://t.co/fhIkuUmyOW https://t.co/WQgWISBK0b

[Bob Carroll @Yellow_Beetle]

Bravo Professor Reith!
(Pros and cons are just as bad...)

https://t.co/meYSkWceoY

[Duncan Reith @reithd]

#MKM805 when evaluating big strategy decisions, determining the right criteria is essential to your analysis. Looking at advantages and disadvantages results in a superficial assessment & can also lead to missing important criteria

[Joshua Benton (@joshuabenton.com on Bluesky) @jbenton]

The reality is that the two business models that have sustained the last century of news — selling a product direct to customers and selling their attention to advertisers — are also the two business models that support 95% of the giant tech companies.

[Joshua Benton (@joshuabenton.com on Bluesky) @jbenton]

Anyway, it just bugs me when people imply that, like, people haven’t been trying for the last decade-plus. They have! Thousands of publishers, old and new, print and broadcast and digital!

[Joshua Benton (@joshuabenton.com on Bluesky) @jbenton]

One random idea I don’t think I’ve seen anyone in the US try: In a city with a strong business community, convince your largest businesses to fund subscriptions to a local digital news outlet as an *employee benefit*.

[Bob Carroll @Yellow_Beetle]

Where’s Dave Carroll when you need him?

https://t.co/ycrgRdsgsL

[The New York Times @nytimes]

United Airlines apologized after a dog died on a flight during which it was stored in a passenger’s overhead compartment https://t.co/2ZM14DAfZj

[Bob Carroll @Yellow_Beetle]

#seneca #brand possible final exam question?
Name these products.

https://t.co/G6WMq5nlFp

[National Post @nationalpost]

Bug burgers and 'dogless' hotdogs: Ikea is developing 'fast food of the future' https://t.co/WLyAntWhQH

[Bob Carroll @Yellow_Beetle]

RT @reithd:
This may be useful for a few of the students I met with last week:
Networking tips introverts https://t.co/K9H1bOc0fV

[Bob Carroll @Yellow_Beetle]

“This is the president’s vision. My function, really, as an economist is to try to provide the underlying analytics that confirm his intuition. And his intuition is always right in these matters,” Navarro said.

[Bob Carroll @Yellow_Beetle]

Seminar in Decision Theory
Final exam question.

Define confirmation bias. Provide an example.

[Report on Business @globebusiness]

Smucker’s mulls sale of Pillsbury Doughboy, baking brands: sources https://t.co/37mQDkedR6

[Bob Carroll @Yellow_Beetle]

@strategysteven

https://t.co/Opo7byyXKg

[Michael Siebel @siebelm12]

The ultimate likert scale #surveys

[National Post @nationalpost]

Loblaw adds cricket powder to PC line in bet consumers are ready to experiment with bugs in meals https://t.co/Dtw2gEvqMZ

[Bob Carroll @Yellow_Beetle]

@strategysteven

Please grade this survey question.

https://t.co/LBywas9zVx

[Lou Dobbs @LouDobbs]

#LDTPOLL: Do you believe the corrupt FBI & DOJ leadership will ever be held accountable for launching a phony Russia investigation based on lies and deceit designed by Clinton allies and the Obama admin to destroy the Trump candidacy and then ultimately subvert his presidency?