When you continue to rank Nerds Gummy Cluster as the 1.01 of Halloween Candy every year, @FerraraUSA sends an amazing thank you box
And yes, Laffy Taffy doesn't stick to the wrapper like it used to #AdjustRanks
America has a new hit candy this Halloween. It's crunchy, tangy, chewy, unlikely—and printing money.
This is the very geeky story of Nerds Gummy Clusters:
https://t.co/mXy02cxTjp
Nerds candy has been on an absolute tear for the past four years
Annual sales:
• 2019 - $50 million
• 2023 - $500 million
The company just bought a Super Bowl ad for the first time in its history, costing $7 million for a 30-second spot
"What we're trying to do right now is to gain brand relevance and to be where the consumers are, where the new people are," @tupperware CEO Miguel Fernandez says on customer engagement. "That's something that we have to be intentional about."
Tupperware containers will now be available at Target, in a major shift for the 76-year-old brand.
Generally the company has sold its plastic food storage containers solely through in-home “Tupperware parties” or its own website — with a few exceptions. https://t.co/j9nuc3sURK
I am going to need everyone to STOP trying to expedite Fall happening & please just live in this warm weather moment as long as we can, please? PLEASE. PLEEEEEASSSSEEEEEEEE
A Supreme store is opening in Chicago this Fall. Rumored to be at 1438 N Milwaukee (in the old Hollywood Cleaners). Not too many details are available yet, but it’s rumored that they will launch with a Virgil dedication + Chief Keef shirt. Props to DropsbyJay (IG)