🚨 Major TV industry move
Sony & TCL are forming a new TV joint venture.
• TCL: 51% stake
• Sony: 49% stake
Both Sony and BRAVIA branding will continue.
🗓️ Operations are expected to begin in April 2027, subject to regulatory approvals.
Sony CEO Kenichiro Yoshida says the partnership will “create new customer value and deliver more captivating audio-visual experiences.”
TCL Chairman Li Dongsheng says the focus is on scaling faster, strengthening the supply chain, and enhancing brand value.