Yevhen 🇺🇦🇳🇱 · AI Search SEO

I help founders & SEOs get cited by ChatGPT, Perplexity & AI Overviews. Daily teardowns of who AI quotes & why. AI replaces thinking, not understanding.

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

I analyzed how 3 AI engines actually pick what to cite. They could not be more different — and "optimize for all three the same way" is why most GEO is flat. Breakdown:

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

@TTrimoreau subscribers

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

@TTrimoreau Share my knowledge and learn from others, what about you?

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

@Kevin_Indig let's check together :) I add this domain to Ahrefs

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

Want me to run this for your category? Drop your niche and the buyer query your customers would type, and I'll screenshot who ChatGPT actually cites. First 5, free.

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

I asked ChatGPT for the best project management software for marketing agencies. It thought for 3m 13s.

The winner wasn't Asana. Wasn't https://t.co/cXcbRLncUk. Wasn't ClickUp.

It picked https://t.co/2kN0WyQPjT at #1. The brand most people have never heard of.

Full teardown 👇

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

The lesson: you don't win AI recommendations by being the biggest brand. You win by speaking your exact buyer's language in specific, citable text on your own pages.

If an AI ranked your category tomorrow, would it quote your page or your competitor's?

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

ChatGPT's own close: trial Teamwork, Productive and https://t.co/cXcbRLncUk on one real client campaign. Not the famous names by default, the specialists that match the work.

That's the shift. Fit beats fame.

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

The numbers that survived were all from official pages: Productive at $10/user/mo with a 3-seat min, monday Pro's 25,000 actions/month, Teamwork's free 5 users / 5 projects.

Quotable specifics on your own pages are what ChatGPT repeats back.

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

Now the part that should change how you write pages. Every source ChatGPT cited was the vendor's OWN site. Teamwork, Productive, Wrike, monday, Asana, ClickUp, Scoro.

Zero affiliate listicles. Zero "top 10" roundups.

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

ChatGPT even flagged the gap on Asana directly: cleaner than ClickUp, but agency profitability, invoicing and resource planning need add-ons.

That's the tell. The model isn't ranking by fame. It's ranking by fit to the persona in the query.

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

Why did the smaller name win? https://t.co/2kN0WyQPjT is agency-native. One platform for projects, clients, time tracking, proofs, utilization, budgets, retainers, invoicing and profitability. Plus a free plan up to 5 users / 5 projects.

It was built for the exact buyer asking.

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

Here's the full ranking ChatGPT gave:

1. https://t.co/2kN0WyQPjT
2. Productive
3. Wrike
4. https://t.co/cXcbRLncUk
5. Asana
6. ClickUp
7. Scoro

Asana and ClickUp, two of the most famous names here, got buried at #5 and #6. Brand awareness did nothing for them.

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

Why did the smaller name win? https://t.co/2kN0WyQPjT is agency-native. One platform for projects, clients, time tracking, proofs, utilization, budgets, retainers, invoicing and profitability. Plus a free plan up to 5 users / 5 projects.

It was built for the exact buyer asking.

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

Unpopular take: stop selling llms.txt as your AI shortcut. No major AI engine has confirmed it reads the file, and I've never seen one citation move from it. What moves citations is being the clearest answer on a page engines already crawl. Seen llms.txt change your visibility?

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

@Kevin_Indig Right? Though the recovery I'd really watch is their AI citations, not Google. For a hands-on testing site like HouseFresh those two can fully decouple. In your citation data, do they move together, or split?

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

@bensig Will try to repeat

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

@Prince_of_web3 Hi

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

@amooh001 How it’s works?

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

@oldstackjournal Hi Lars! Looks like we are even looking the same:)

[Yevhen 🇺🇦🇳🇱 · AI Search SEO @YevhenNL]

@PedroGuiti Paying users, they are your ambassadors