if you want to stand out say things that people aren't used to seeing
ad targeting lawyers? whack a bloody emoji in your copy, they read through walls of text all day
black friday promo email? I saw a trouser co call it black thighday and it immediately stood out in my inbox
going to either have a huge fail or success story next month thanks to a 20k investment on an event and the stupidly bad luck of 3 workers unions just announcing they are striking on the exact days of said event
tubes/buses/trains
kill me dead
fucking london
time to plan
I can only imagine the silos they have between departments and the amount of chats they have behind closed doors that aren't fed down the line to the poor geezas having to deal with things at the coal face
a good example of poorly aligned comms is @unity
they have their SMM tweeting absurd replies and getting mocked (they are also probably getting defensive and taking comments personally cause they are stressed af) whilst a fireside chat is popping off on YT
tits need calming
@dachshundwizard Why would you need funding for it? You could make something like this with Wordpress and a free 'wiki' plugin in an evening - hosting would be what $15-20 a month (if that) π
@teneighteth 1,000,000% geeza - was talking about Sridhar Vembu the other day and not only how he has changed the CRM game with Zoho but also how they are just better than most of these other platforms in terms of looking after their staff and a whole heap of things, not just tech, business!
π§΅ I know I post about my Google Ad wins but lemme shine a light into the world of LinkedIn ads for B2B... don't. lol jk
don't do it how you think you should
I've experimented with TOO MANY campaigns on LI and the best ones are retargeting those who visit my GALP with a LILP
also, think about focusing less on actions and more on awareness with LI - they've already engaged when looking for a solution on Google... remind them why they need this solution e.g social proof, use cases, stats etc.
love your brand, not trying to sell
it will do it for you