Yoni Greenbaum

VP, Product Strategy @AmPress | Building tools for journalism that lasts | Mission-driven media exec | Believer in trust & impact | he/him

[Yoni Greenbaum @yonigre]

Read the full analysis here: https://t.co/KmjtyCFwYS

[Yoni Greenbaum @yonigre]

Everyone is celebrating the @PittsburghPG "rescue." But as practitioners, we need to ask: What exactly was saved? $80M in patronage isn't a model. It��s a distortion. A thread on the math the industry is ignoring. 🧵

[Yoni Greenbaum @yonigre]

Better than the worst-case scenario is not the same as "best." Until we ask what best actually looks like, we're just subsidizing continuity over the future. Full breakdown here: [Link in first reply]

[Yoni Greenbaum @yonigre]

Is your newsroom a "Glass Giant"?

Input isn't influence until it moves something. This week, I’m digging into "Agentic Reassembly"—from the "Spatial Age" coordinate to the oldest audience segmentation manual: the Haggadah.

5 pieces on the "Last Mile" of local news: https://t.co/LCzm3Cm83Q

#LocalNews #Journalism #MediaStrategy

[Miquel Pellicer 🇪🇺🇺🇦 @mpellicerala]

“El periodismo resistirá si dejamos de pensar como fábricas de contenido”. Entrevista a Yonatan Greenbaum, vicepresidente de Estrategia de Producto en el American Press Institute.

Thanks, @yonigre!

✍️ https://t.co/YJiJdZmDiX

[Yoni Greenbaum @yonigre]

My latest on why the protest song had to evolve, and why some songs refuse to let the system off the hook.

Read here:
https://t.co/xfdPb3rCKV

#Springsteen #Music #Culture

[Yoni Greenbaum @yonigre]

Dylan wrote "Hurricane" to fix a broken case. He named names to reverse a verdict.

Springsteen wrote "Streets of Minneapolis" for a different reason: to stop the erasure. He names names to interrupt the process of forgetting.

[Yoni Greenbaum @yonigre]

One demands justice. The other demands that culture transform.

We’ve moved from a world where exposure guarantees consequence to a world where exposure just guarantees... more content.

[Yoni Greenbaum @yonigre]

I’ve built a full working guide at Backstory & Strategy.

��� High-risk vs. Low-risk signals
⚡ Checklists for publishers/editors
⚡ Legal strategy for FACE vs. Trespass

Stay safe, keep reporting: https://t.co/hW3WvzxUeH

[Yoni Greenbaum @yonigre]

If you have reporters in the field today, their legal risk is higher than it was 48 hours ago.

The DOJ’s arrest of Don Lemon and Georgia Fort under the FACE Act suggests routine newsgathering is now being treated as criminal conspiracy.

A 🧵 on how newsrooms must adapt:

[Yoni Greenbaum @yonigre]

Newsrooms need a "Reporting Memo" SOP.

Before any reporter hits the street, they should email their editor a timestamped record of intent.

Prove you are an independent observer—not a participant—before the government tries to argue otherwise.

[Yoni Greenbaum @yonigre]

@ChrisCillizza Everyone is arguing about the politics of the new CBS hires, but the real crisis is strategic. Weiss is chasing a 'Ghost Market' (Gen Z conservatives) that doesn't watch TV, while alienating the only people who do. It’s the WaPo mistake all over again. https://t.co/MUTLXO4g6v

[Yoni Greenbaum @yonigre]

@Mediaite Everyone is arguing about the politics of the new CBS hires, but the real crisis is strategic. Weiss is chasing a 'Ghost Market' (Gen Z conservatives) that doesn't watch TV, while alienating the only people who do. It’s the WaPo mistake all over again. https://t.co/MUTLXO4g6v

[Yoni Greenbaum @yonigre]

@bristei Everyone is arguing about the politics of the new CBS hires, but the real crisis is strategic. Weiss is chasing a 'Ghost Market' (Gen Z conservatives) that doesn't watch TV, while alienating the only people who do. It’s the WaPo mistake all over again. https://t.co/MUTLXO4g6v

[Yoni Greenbaum @yonigre]

@sarafischer @TheFP @axios Everyone is arguing about the politics of the new CBS hires, but the real crisis is strategic. Weiss is chasing a 'Ghost Market' (Gen Z conservatives) that doesn't watch TV, while alienating the only people who do. It’s the WaPo mistake all over again. https://t.co/MUTLXO4g6v

[Yoni Greenbaum @yonigre]

@KeithOlbermann @bariweiss @CBSNews Everyone is arguing about the politics of the new CBS hires, but the real crisis is strategic. Weiss is chasing a 'Ghost Market' (Gen Z conservatives) that doesn't watch TV, while alienating the only people who do. It’s the WaPo mistake all over again. https://t.co/MUTLXO4g6v