Rich.

joker 🃏

[Rich. @youllbethugg]

The elevators here do not have mirrors. It doesn’t make any sense.

[Rich. @youllbethugg]

Pretty soon I will be in Spain and I can’t wait

[Rich. @youllbethugg]

Whey protein burps are gross

[Rich. @youllbethugg]

I gave six years of my life to a person who refused to do the most basic, beautiful things that a marriage requires.

Be careful who you marry and who you invest your time, money, and energy with.

[Rich. @youllbethugg]

On suffering rejection and betrayal:

seeing others get ahead and you are treated unfairly, don’t complain. If you are a man of God, you should welcome the opportunity to be treated like Christ—silently, enduring and persevering.

[Rich. @youllbethugg]

@kay6ain Comida não tem regra

[Rich. @youllbethugg]

Major League Soccer isn’t very good, but I still watch it.

[Major League Soccer @MLS]

If you could ask our MLS All-Stars any questions what would they be? 🤔

[Rich. @youllbethugg]

@FIFAWC26Updates That’s a cool logo!

[Rich. @youllbethugg]

Ella Langley is hot

[Rich. @youllbethugg]

Im a man of humble beginnings. I seek loyalty.

[Rich. @youllbethugg]

@maxlugavere Me

[Rich. @youllbethugg]

Dying to see you try

[Rich. @youllbethugg]

Holy Mary mother of God pray for me

[Rich. @youllbethugg]

A workout is a workout, better than no workout you sloth.

[Rich. @youllbethugg]

When you’re mind tries to dig up the past don’t let it.

[Rich. @youllbethugg]

Got like 2k impressions these past couple days

[Rich. @youllbethugg]

An iced coffee sounds good but it’s Sunday evening and I don’t mess with caffeine like that.

[Rich. @youllbethugg]

If you look close enough you can easily tell apart those who followed the crowd.

[Rich. @youllbethugg]

For the longest time I’ve been saying they need to go back to being the Dallas Burn and actually play in Dallas.

[Mark Valorian @markvalorian]

The MLS has room to grow in a few ways, but 1 major thing sticks out:

The team naming conventions.

I’m watching a game between “San Diego FC” and “FC Dallas.”

We are not in Europe. We don’t call our soccer teams “football clubs.” Why the hell are we integrating foreign nomenclature into the top level branding of a team? It reads like we are trying to be someone else.

Beyond that, “FC Dallas” doesn’t even make sense in English. “Football Club Dallas” puts the modifier “Dallas” after the head noun “Football Club.” That is Romance language construction—grammatically common in Spanish or French, but not in English.

So not only are we using foreign terminology, we are also forcing foreign grammar into our brands.

And then the core of the issue: bucking a ubiquitous trend in all other American sports. Literally every other American team uses the same nomenclature:

City + Mascot/Nickname

The Dallas Cowboys, Los Angeles Lakers, Boston Red Sox, Washington Capitals…

It’s the city and a thing. It tells you where they are from and gives you some semblance of a brand to assign to the idea of the team.

“FC Dallas” gives you nothing. No imagery, no brand, just a bland technical “name” to use to refer to the team.

This is just one of the many “foreign” things about US soccer that just make it hard to get into as an American fan.

If you want to take over the American market, you have to be authentically American. The MLS simply does not present that way in its current form. If anything, they come across as wannabe Europeans.

Until the MLS manages to own its American nature, they will struggle.

[Rich. @youllbethugg]

@FCDallas Here for the comments 🍿