Eu acho que rola um choque de ver e ouvir algo e pensar: será que eu posso me soltar ou tenho que me controlar??? Eles parecem bichinhos encurralados mas curiosos kkk
#ENHYPENnoTHENOITE
For many idols from major agencies, entering the Melon Chart often feels relatively easy and quick. However, ATEEZ’s journey has been much longer and more difficult. Debuting on October 24, 2018, it took them nearly 8 years to finally achieve a significant milestone on Korea’s domestic charts. Recently, their song “BAD” reached their career high position on the Melon Top 100 at #15. This is a historic moment for us ATINY, because previously ATEEZ rarely and struggled to consistently chart on major platforms like Melon.
One of the main reasons is that ATEEZ is not from a Big 4 agency. They are under a relatively smaller agency compared to the giants of the K-pop industry. As a result, domestic promotion, playlist placement, and streaming support on local platforms such as Melon, Genie, or Bugs have always been more challenging. Many people call ATEEZ underdogs who are more well known and loved on the international stage than in Korea itself.
Nevertheless, ATEEZ has achieved an impressive list of global accomplishments. They are the first K-pop group outside the Big 4 to top the Billboard 200. They also became the first K-pop boy group to perform at Coachella. Their albums frequently dominate international charts, with total physical album sales exceeding 11 million copies worldwide. ATEEZ is known as “Global Performance Idols” thanks to their powerful choreography, deep storytelling concepts (from pirate themes to the ATEEZ universe), and consistently captivating stage performances.
Under Hongjoong’s leadership as both leader and captain, ATEEZ continues to push boundaries. Hongjoong even said he was the first to request that KQ provide English classes so the group could better communicate with global fans. As a result, ATEEZ now has a very solid fanbase across many countries, including the United States, Europe, Japan, and Southeast Asia.
Although their domestic journey is still full of challenges, ATEEZ’s international achievements prove that music quality, performance, and hard work can still shine brightly on the world stage. For many ATINY, the recent moment of “BAD” entering the Melon Top 15 is proof that their long efforts are finally starting to bear fruit even in their home country.
-Hongjoongisnm
Não aguento mais esperar um novo drama da Lu Yuxiao, o último foi em janeiro e love in the clouds foi em outubro.... #Whenimeetthemoon não vai ver a luz do sol???
Melon is harder than bb?!? are they serious!? Do they know how many big artists in America struggle to enter the top 5?!
Lowkey a slap in the face to those of us that worked so hard to make it happen tf
a lot of ppl are not gonna like this but kingdom not only changed ateez’s career but also the way 4th gen bgs started to move, after atz’s wonderland performance every group started to be either outlaws, super heroes, villains or just have mvs that were focused on them fighting
Most watched 2026 inkigayo performances:
1. ILLIT 'It's Me' — 5M
2. ATEEZ 'BAD' — 4M
3. I.O.I 'Suddenly' — 3.9M
ATEEZ' performance is now the 2nd most watched in 25 days. it's also the most viewed for a 4th gen bg and 2nd most viewed for any bg this year
Lu Yuxiao visual, costume and her Face Card's as the fairy character Mingyi in the drama #LoveInTheClouds was absolutely surreal and unreal. All her costumes were stunning and combination her so well.
#LuYuxiao#卢昱晓
Inyoup was sulking because hyeri wanted to be polite and call him "oppa" but he preferred "inyoup"
Inyoup sulking is literally the cutest 😭
#DreamToYou#Hyeri#HwangInYoup
AND I WANT KQ TO MILK ‘BAD’ FOR EVERYTHING ITS GOT. TURN SAN INTO AN IT BOY! GET HIM ON EVERY SHOW AND YOUTUBE CHANNEL. GET HIM ADS FOR RAMEN, SOJU, SKINCARE, MAKEUP, GYMS EVERYTHINGGGGGGG I WANT KOREAN PEOPLE TO BE UNABLE TO ESCAPE HIM AND ATEEZ!!!!
STANDFORD HOTEL TONGYEONG joined the viral Choi San's chest pump trend in 'Bad':
"POV: You're atelier serving a Choi San's fan"
📎 https://t.co/TKHMU33iP8
#SAN#CHOISAN#ATEEZ#산#최산#에이티즈
ATEEZ CHOI SAN "Bad" facecam at SBS Inkigayo has surpassed 1.83M views only in 23 days and now it becomes
THE MOST VIEWED Official Fancam & Facecam Of K-pop Idols in 2026! ❤️🔥
#SAN#CHOISAN#산#최산