healthAlly

[Rutvi Shah @Rutvi_9]

Why so many women feel dismissed in healthcare.

I have spoken to over 50+ women in the last few months & for most of them it was the dismissal.

Normalizing or dismissing the severity of symptoms-> delaying diagnosis by years! YEARS.

Being dismissed at the clinic - often leading to generic advice, or being judged or feeling unsafe to discuss.

When a system designed to help women, is somehow causing more harm?

Over 70% of women who have PCOS are not diagnosed

Over 90% of women with endometriosis are not diagnosed. And the ones diagnosed took 7-8 years.

In a survey, it was found only 9.1% women understood about their condition post-diagnosis.

If this is the reality, something needs to change

[Rutvi Shah @Rutvi_9]

More in the -1 >0 journey! Diving deeper into the market chapter

Over the last few months studying women’s healthcare in India, one framework helped clarify the biggest gaps:

1. Pre-diagnosis
2. Post-diagnosis

Surprisingly, many of the deepest problems happen before women even get diagnosed 💬

[Rutvi Shah @Rutvi_9]

2/

Pre-diagnosis includes:
Symptoms > Seeking help > The diagnostic experience.

The first major gap: lack of awareness

Many women don’t realize their symptoms may signal a medical condition.

Take endometriosis
The avg diagnosis delay is 7~8 yrs
That’s nearly a decade of pain and confusion before getting a name for the condition.

[Rutvi Shah @Rutvi_9]

Why is no one screaming how terribly wrong this system is?

Healthcare for women today - this is how it is designed

> High waiting times -+ rush consults
> Fragmented advice
> Episodic care
> No follow-ups or care plans that help women navigate through the condition
> Repeated tests at every clinic
> No interpretation or understanding of patterns that can predict conditions for women

The entire experience for women’s OPD care is broken.

OPD consults contribute 30% of healthcare revenue but ~70% of all patient interactions!

From a very personal experience of spending 1-2 hours waiting for 5 mins consults, no care plans, extremely judgmental consults.

Healthcare for women should be a safe and non-judgmental with a continuity of care!

And I truly feel there is a need for this change. And I am excited to build this!

Let’s build.

[Rutvi Shah @Rutvi_9]

We are on a roll!!!

Going to shoot 10 educational reels in 7 hours!

Can’t wait to share these with you’ll 🤍

[Rutvi Shah @Rutvi_9]

Fighting to sleep but too engrossed to keep this book down!

A hidden restaurant that has a detective agency to help you find food!
Literally.

As you read across different cases - it’s so unbelievable how much food influences our childhood, relationships and sometimes adds that sweetness to our life

Simple easy read!

[Rutvi Shah @Rutvi_9]

While chatting with Professional Poker players in Jeju - I realized how obsessed they are with @WHOOP

For someone who had no clue on recovery, sleep a year before - would be awake till late night, have now started prioritizing healthier alternatives and realizing how critical sleep is for focus!

For professional poker players who are on a table in a tournament for 10/12 hours straight - they are using whoop to maximize their recovery, focus and productivity so that they can be their best every day.

Just imagine playing 10 days straight for 12 hours everyday! How whoop has gone just beyond physical games - & absolutely crushing and helping athletes!

Making gamified health optimized and accessible to everyone!

[Rutvi Shah @Rutvi_9]

Sunday mornings like these 🤩

Early morning walk with friends in cubbon park!
The park was surreal, people running, walking, some doing yoga and the sitar music. Absolutely amazing vibe.

Post that 7KM treadmill run! Had a blast but was exhausted and gasping for air.

[Rutvi Shah @Rutvi_9]

A simple hack that helped me loose additional 500/600 calories a day which helped me loose 55 Kgs!

A simple 10-15 mins walk post any meal. Seems simple and stupid? But there is actual science behind it.

It’s called NEAT (Non-exercise activity thermogenesis) the energy your body uses for everything you do that isn’t sleep, eating or structured exercising.

And simply fly fidgeting, doing chores, walking or doing few steps between couple calls - everything compounds.

The difference of calorie burn can add up to 1000s calories a day!

What I do post-meal?

> Start doing home chores if WFH
> Just scroll on Insta or twitter while walking
> If at office, just take the next call while walking outside

And the best part of NEAT - it’s shown to have some kickass benefits!

> Higher NEAT shows a 30% lower chance of dying
> Just increasing daily NEAT by 100 kcal can help you lose 4.5kgs a year!

Start fidgeting! Start taking few steps every hour.

[Rutvi Shah @Rutvi_9]

So US govt just changed the script on what the food pyramid looks like?

It’s going back to the natural real food!
No more broadcasting to consume 6-11 servings of breads, cereals, rice!

Food and diet having a major correlation to chronic diseases in US.

And on a side note - Is this how govt website looks?

It’s phenomenal 🫡

https://t.co/c3VW1Uo3db

[Rutvi Shah @Rutvi_9]

For women - health, nutrition and lifestyle advice is extremely contradictory? Or literally misinformation!

Last few weeks I have spent speaking to as many people as possible.
From a trainer who told me to stay away from tofu as it might start my PCOS again to a plant-based nutritionist who said that’s what paneer does! Clearly - no science, no logic ale not even understanding my body needs before making such a generalized statement.

And then on the other hand you meet women who have been struggling, often confused and literally frustrated with this. And worst they feel that there is no one to help them!

Why such a broken system? And when you speak with women going through chronic hormonal conditions - they either say that they have been to multiple doctors - where the consultation has last for less than 5 minutes. And the only time traditional practices help is when it comes to fertility or conception!

This is a terrible state of affair for women whose health is chronic and conditions such as PCOS or post-partum can literally shape their entire life!

[healthAlly @yourdailyally]

RT @Rutvi_9: 2026 Goals - challenging myself!

> build PMF for ally, talk to users, create an MVP, iterate and scale it
> 4 strength sess…

[Rutvi Shah @Rutvi_9]

Week rewind!

> shot for 10 hours straight to get 11 reels content - hats off to people! For 30 seconds of reel, you really are working for more than 1.5 hours.

> ran first very 10K - EVER in my life. Feels so great & surreal! Like 21.1 K seems like a goal I can go for

> found out the shoot I did, the card was damaged - so reshoot again! 🤪🥹 I wish this does NOT happen on my enemy too!

> grew sick, got flu - maybe running in 188 AQI and also constant traveling?

> flew to Hanoi to be with my partner for few days! So now getting back, working on building “ally”

> Also, for past 3 months, haven’t been able to focus on my strength training - need to get back!

Back to being stronger and healthier me!

[Rutvi Shah @Rutvi_9]

For D2C founders - what platform do you use to generate invoices?

From events where sales happen and/or offline sales?
What’s the best platform to generate invoices for accounting purposes?

[Rutvi Shah @Rutvi_9]

The biggest enemy with Nutraceuticals is Confusion, lack of clarity.

There are 1000+ SKUs, how does one figure out which one to take. Also - when to take and how they will see the benefits.

To top off it - it’s the lack of clarity with the ingredients and its sourcing.

For me it took me months to figure out that Vit D3 tablets need to be eaten with good fats for better absorption.

Just don’t think we as consumers should have such a terrible expensive when we are building our health!

For that sole reason, I am building @yourdailyally - a brand that gives clarity and guides you through your journey.

Going to be sharing the ins & outs about it here.

[Rutvi Shah @Rutvi_9]

Fiber is the NEXT Protein!

90% of us are fiber deficient!

That bloated stomach, feeling constipated or the unease that you have - believe me you DON’T have to live with it!

For everyone who is protein-obsessed, DON’T forget the nutrient that controls digestion, fat loss, hormones & Gut health!

[Rutvi Shah @Rutvi_9]

What a weekend - it has been!

Friday - shot over 10 reels content. But having issues with retrieving data. Literally praying - if we don’t. This will be 10 hours of effort to go thru again!

Saturday - traveled to Ahmedabad to meet some vendors.

Sunday - first time ever ran 10K - like ever in my life. Knees still in pain.

Have no clue how to describe this weekend. Work, putting myself out of comfort zone & falling in love with new hobby.

Just hoping - don’t have to re-shoot the content again. That will be a day I am NOT looking forward to.

[Rutvi Shah @Rutvi_9]

At ally - we are doing something really interesting tonight!

I have a hard time sleeping, either I am checking my phone, messages - work or just scrolling thru instagram. Even though I would take a sleep supplement - it never solved my sleep issues because I used to go back to the same routine - hooked to the phone.

So at ally - we are changing this!

We know that supplements are not magic pills. They need better living with it for you to see the difference!

So today, we are doing a 25 mins wind down session - breath work. Guided meditation and everything that can help you wind down!

Basically for 25 mins - you need to keep your phone aside.

First-time ever, let’s unwind together! Ally - we are challenging the current norms of how supplementation is being done in India

You can join in! It’s at 9:30 PM today

Link in the comment. Free! Online.

[Rutvi Shah @Rutvi_9]

Calling all new dev grads 👩‍💻👨‍💻

Want a paid project that actually matters?
I’m building a guided wellness platform on Shopify & looking for someone hungry, curious, and ready to build.

DM me if you want in! 🚀

RT for karma! In dire need of someone who is ready to build

[Rutvi Shah @Rutvi_9]

Updates on ally!

As a founder, one of the best part is to read feedback from our early tribe!

It means soooo much to a founder when people believe in us, try our products and above all love it.

Here are some early feedbacks that we posted on Instagram yesterday.