ypulse

We cover news, insights, and research on Gen Z & Millennials, and provide syndicated and custom research for the biggest brands marketing to young consumers

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Say cheese! 📸 According to YPulse data, 55% of Millennial parents say it’s important that what they purchase for their kids looks good for pictures posted on social media. Want more on #Millennial parents? Sign up: https://t.co/N5wH5gVEjF #SMday #SocialMediaDay

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Young consumers stand by the #LawOfAttraction: 70% of 13-39 year-olds think you can #manifest what you want into existence🔮 Sign up for a newsletter for more on #GenZ consumers: https://t.co/N5wH5hdfIf

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Young consumers are tapping into ✨main character energy✨ 55% of 13-39 year-olds think of themselves as the “main characters” of their lives. Want more? Sign up for a free newsletter today: https://t.co/N5wH5hdfIf #NationalSelfieDay #MainCharacterEnergy

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Decisions, decisions😣 According to YPulse data, 60% of young #consumers say they’ve experienced decision fatigue from choosing what to watch on streaming services. Want more on 13-39 year-olds' #streaming preferences? Sign up: https://t.co/N5wH5hdfIf

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For #Millennial parents, looks matter: 77% say aesthetics are “very important” when buying items for their children 🧸 Sign up for Millennial parent insights and more at: https://t.co/N5wH5hdfIf #Parenting

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#GenZ and #Millennials are saying yes to saying no. 68% of 13-39 year-olds think it’s positive to say “no” to things you don’t want to do. Sign up for more expert youth insights: https://t.co/N5wH5gVEjF

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The oldest Gen Z and the youngest Millennials making fun of each other

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When it comes to online grocery shopping, 13-39 year-old #consumers are torn: 72% have shopped for #groceries online but only half prefer it over the traditional, in-person experience 🛒 Want more? Sign up for a free newsletter today: https://t.co/N5wH5hdfIf

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Too little too late? According to YPulse data, 54% of 13-39 year-olds think it’s “too late” to reverse the damage done by #ClimateChange. Don't miss out on #GenZ & #Millennial consumer insights - sign up for a free newsletter today: https://t.co/N5wH5hdfIf

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Grab the popcorn!🍿 13-39 year-olds’ favorite kind of #marketing is “entertainment sponsored by brands.” Learn more about how to market to young consumers by signing up for a free newsletter: https://t.co/N5wH5hdfIf

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Cha-ching!🤑 According to YPulse data, the top #SideHustles for Millennials are freelancing and investing in #cryptocurrency. Explore our free newsletters for more on Gen Z & Millennial consumers: https://t.co/N5wH5hdfIf

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Young consumers are prepared to make a difference, but corporations aren't off the hook. 74% say it's up to their generations to stop #ClimateChange from getting worse but 78% think “corporations should take more responsibility" for fighting it. Sign up at https://t.co/N5wH5hdfIf

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Gen Z consumers take #CancelCulture seriously❌ 49% have stopped buying a specific product or brand because of an advertisement they didn’t like. Get more on #GenZ by signing up for a free newsletter: https://t.co/N5wH5hdfIf

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RE-LATABLE❗According to YPulse data, 77% of 13-39 year-olds like brand content created by “users like them." Sign up for a free newsletter for more insights like this: https://t.co/N5wH5hdfIf #Relatable #ContentCreator

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According to YPulse data, 89% of young #BIPOC consumers agree there are steps brands can take to support #inclusion and #diversity and say the #1 way is by having / actively hiring a diverse staff. Sign up for more on what BIPOC consumers want from brands: https://t.co/N5wH5hdfIf

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Pack your bags 🧳 According to YPulse data, 64% of 13-39 year-old consumers say #travel is even more important to them now than it was before the COVID pandemic. Learn Gen Z & Millennials' thoughts on travel, COVID and more: https://t.co/N5wH5hdfIf

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Keep the reviews coming! According to YPulse data, they are young BIPOC’s top influence when purchasing a new electronic device 💻⭐ Sign up for more insights from YPulse's youth experts: https://t.co/N5wH5hdfIf #tech #marketing

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The results are in📊 According to YPulse data, the top hobbies among 13-39 year-olds are sports, art and gaming. Sign up to learn more about young consumes, right in your inbox: https://t.co/N5wH5hdfIf #GenZ #Millennials

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Every day I’m (side) hustlin’ 🎵😎 29% of 13-39 year-olds have more than one stream of #income and #Millennials are even more likely to (33%). Sign up today to get one step closer to being a youth expert: https://t.co/N5wH5hdfIf #SideHustle

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According to YPulse data, 79% of 13-39 year-olds agree that “it is healthy to put yourself first” 👏 Sign up today at: https://t.co/N5wH5hdfIf #MentalHealthAwarenessMonth #Wellness