3/4
She also went somewhere unexpected 👉 religion and politics on LinkedIn. Her take? It's not about the topic, it's about the audience. The algorithm does the sorting. The people who aren't your audience won't see it. The ones who are? They'll engage 🙏
1/n
📬 Direct mail is dead. Or so people keep saying.
Mike Duerksen, founder of BuildGood, has heard that line for years — and the numbers just don't back it up. Donors who come through mail tend to stick around longer than almost anyone else. 💪
3/4
There's also something Mike calls the flywheel effect — and once you understand it, you'll never look at a 4% response rate the same way again. 🔄
Latest episode of Tales from the Trenches Tuesdays is live now. 🎙️
1/n
Most fundraisers are solving the wrong problem. 🤔
That's the quiet bombshell Mike Todd dropped on this week's Tales from the Trenches Tuesdays — and once you hear it, you can't unhear it. 💥
3/4
Mike also sees something even bigger on the horizon: impact investing, collaborative giving, and a future where donors and charities sit on the same side of the table. 🌱
That future is closer than most people think. 🎙️
1/n
What's the worst visit you've ever been on? 🤔
For Sarah Grebow, it's not the angry lapsed donor who told her by email, & phone, that he was never giving another 🪙. 💸 It's not the 1 where she found out afterward the donor had a criminal history he forgot to mention. 😬
2/n
It's the visits that wrap up too neatly. ✨
If a MG visit feels tidy, something probably didn't happen. 🚩 She should leave with more questions than she arrived with. More next steps. More curiosity. That's what a real philanthropic relationship looks like in motion.