- No Studio Choom performance
- No advertisements
- No performance video
- No playlisting
- No promotional push
- No streaming parties
- Barely any dance challenges
- Only one radio appearance and that too after the tracking period had already ended
- No collaborations for yet another year
- No variety show appearance
- No university festivals
What exactly is the purpose of constantly giving ITZY back to back comebacks if the company is unwilling to properly support and promote them? Midzys cannot be expected to carry every aspect of an era on their own. Fans can only do so much before burnout sets in, especially when they feel like all the responsibility has been placed on them.
Then people wonder why ITZY doesn't achieve bigger results. With the level of support they receive, it's honestly remarkable that they continue to maintain such stable sales, streams, and fan engagement.
Enough is enough.
@jypnation@ITZYofficial
ITZY, 신곡 'Motto' 컴백 첫 주 음악 방송 활동 성료!
'무대=ITZY 그 자체' 증명한 활약 호평!
📰 https://t.co/PtxJGtdMLc
📰 https://t.co/mT5mLiIEDi
ITZY <Motto>
🔗 https://t.co/t05IHkgjYi
#ITZY#MIDZY@ITZYofficial#ITZY_Motto
ITZY ends the Music Bank pre-vote with 1.7M votes, surpassing their previous record of 1.4M during ‘TUNNEL VISION’.
They remain the only girl group to ever surpass 1M votes in the category.
ITZY are being overworked with back-to-back comebacks, yet the company is doing the bare minimum to support their promotions. No Youtube ads, No proper push for broadcast shows, and no visible effort to expand their reach globally and domestically.
Itzy are currently the only group who didn't have comeback ads this year and that lack of promotion is one of the biggest reasons winning on music shows has become significantly harder. Fans can stream, vote and promote as much as possible, but supporters should not be expected to carry every aspect of a comeback alone.
JYP is a multi-billion dollar company, yet cannot invest even a small amount into proper advertising and promotional support for the girls. Itzy deserves far better treatment and far better promotion than this.
ITZY’s Yuna is currently predicted to be nominated at the 2026 MAMA Awards for ‘Best Female Artist’.
Alongside Red Velvet’s Irene, HWASA, i-dle’s Miyeon, and Girls’ Generation’s Taeyeon.
— thank you for always waiting for me i love you 🩷
👤 “what do you want to eat most right now?”
— hm.. pizza?
— i talked about pizza yesterday and now i keep thinking about it
— with pineapple.. it sounds so delicious 🤤
— 📸
— why was it showing as a nap
— i was working hard