Daming nag-essay ah. Ang sakit sa mata. Ganito po yun.
Wasserman + BINIverse world tour turn out = BINIchella.
Now, who is Wasserman? They are BINI's agent (the one Direk Lauren mentioned) that handles their promotion outside the Philippines. They handle other well-known music artists like Blackpink, Ed Sheeran, KATSEYE among others.
https://t.co/0Q3efePPeo
They have the highest number of artist booked for Coachella for the last 5 years. Is it coincidence that BINI is under them? Nope. It's strategic move and marketing by Star Music.
https://t.co/37So17UQru
So what do they do? Basically, the agency (Wasserman) provides Coachella promoter, Goldenvoice their roster of artists and Goldenvoice select from those list. However, just because BINI is under Wasserman, it doesn't mean they are already guaranteed a spot for Coachella. That's not how it works. The promoter looks at different metrics too and that's where BINIverse World Tour come into play.
I hope that helps! 😅