Bahkan, ada kasus di mana seorang artis batal dipilih sebagai model iklan karena biaya HMS yang terlalu tinggi.
Seorang pengiklan mengungkapkan, "Ada seorang aktor pendatang baru yang bayaran kontrak iklannya hanya 200 juta won per tahun, tetapi biaya HMS yang diajukan mencapai 40 juta won per sesi pemotretan. Jika syuting dilakukan empat kali dalam setahun, total biaya HMS mencapai 160 juta won. Akhirnya, aktor tersebut tidak jadi dipilih."
Secara teori, harga di pasar ditentukan oleh hukum permintaan dan penawaran. Jika terlalu mahal, orang akan berhenti menggunakannya. Namun menurut Dispatch, pasar HMS merupakan pengecualian. Alasannya, banyak artis yang datang bersama "paket" HMS langganannya, sehingga pengiklan tidak punya banyak pilihan selain memakai tim tersebut meski tarifnya sangat tinggi.
Contohnya, stylist Lee Hyeyoung menangani iklan Shabu All Day. Ia hanya menata satu set pakaian berupa kaus polo dan celana putih, tetapi menerima bayaran hampir 10 juta won. Bahkan, karena lokasi syuting berada di luar kota, ia juga disebut meminta biaya perjalanan (travel fee).
Pada iklan fesyen pun, biaya tidak otomatis lebih murah meski pakaian sudah disediakan oleh merek. Pasalnya, ada biaya yang disebut ์ ๋ฒ๋น (ipbeotbi), yaitu biaya mengenakan dan melepas pakaian pada model. Stylist mengenakan tarif sekitar 1โ2 juta won untuk setiap pergantian pakaian.
Sebagai contoh:
โข Merek XEXYMIX membayar stylist Lee Yoon-mi sebesar 15 juta won untuk menangani 8 set pakaian bagi Go Youn-jung.
โข Merek Mardi Mercredi membayar 14 juta won untuk 14 set pakaian yang dikenakan oleh Kim Go-eun.
Lee Yoon-mi diketahui merupakan stylist eksklusif bagi Go Youn-jung dan Kim Go-eun.
#YumisCells3 ranked 5th with 4 votes among the best dramas of the first half of 2026, as selected by 50 industry professionals, including reporters, broadcasting company officials, talent agency representatives, and PR professionals.
industry insiders said, โkim goeunโs performance made the emotional journey even more compelling, and despite being a story that continued through three seasons, it never lost its momentum. it maintained an exceptional level of quality all the way to the end.โ
another commented, โfollowing seasons 1 and 2, it delivered the perfect finale. it truly lived up to being a series that started strong and ended even stronger. kim jaewonโs casting was also spot on. i hope we get to see more wholesome dramas like this.โ
other praise included, โa successful expansion of a three-season series,โ and โa well-made adaptation of a beloved webtoon that showed just how lovable its characters could be brought to life.โ
https://t.co/amhsvmZbkT
#YumisCells3 ranked 5th with 4 votes among the best dramas of the first half of 2026, as selected by 50 industry professionals, including reporters, broadcasting company officials, talent agency representatives, and PR professionals.
industry insiders said, โkim goeunโs performance made the emotional journey even more compelling, and despite being a story that continued through three seasons, it never lost its momentum. it maintained an exceptional level of quality all the way to the end.โ
another commented, โfollowing seasons 1 and 2, it delivered the perfect finale. it truly lived up to being a series that started strong and ended even stronger. kim jaewonโs casting was also spot on. i hope we get to see more wholesome dramas like this.โ
other praise included, โa successful expansion of a three-season series,โ and โa well-made adaptation of a beloved webtoon that showed just how lovable its characters could be brought to life.โ
https://t.co/amhsvmZbkT