From the VMAs to the World Cup, Vogue highlights the milestones that shaped Lisa’s journey as a global solo artist:
“Her success wasn't built on luck alone, but on relentless hard work, growth and determination.”
via artistic_unity_ (3.7M) on instagram
#LISA's performance at the 2026 FIFA World Cup Opening Ceremony captivated audiences around the globe, generating nearly one billion views worldwide and cementing the event as one of the most-watched entertainment moments of the year.
@wearelloud
#LISAXGOALS #LISAxFIFAWorldCup
FORBES THAILAND reports that Traveloka saw hotel bookings in Thailand increase by over 30% after #LISA fronted the “Amazing Thailand: Feel All The Feelings” campaign. Pointing out that attracting both Thais and foreigners to follow in the footsteps of the secondary city like Udon Thani and Rayong.
It is estimated that this strategy will be able to attract 5-10 million more foreign tourists and generate about 25-5 hundred billion baht, which is an important puzzle piece that will bring the total revenue of Thai tourism to the target of 3 trillion baht by 2026.
The statistics in 2026 indicate that the domestic tourism demand of Thai people has increased by 25%. While the demand for foreigners to travel to Thailand increased by 10%, reflecting that this campaign has acted as a catalyst at a time when the market is busy.
In the end, the "Lisa Effect" phenomenon this time reflects that the power of Pop Culture and global influencers can concretely guide the direction of tourism. Causing the next challenge of the business sector is to accelerate the preparation of the tourism ecosystem (Tourism Ecosystem) to be ready to accommodate these waves of tourists.
Korean media reported that #LISA’s appearance during the FIFA World Cup opening match in the U.S. helped KBS reach a peak viewership rating of 3.7%.
Her performance was also widely covered by news channels too, highlighting her global impact. 🏆⚽️
#LISAxFIFAWorldCup
#LISA IG update:
“GOALS ⚽️🌏
Honored to be part of this stage!
Wishing all the players the best of luck🍀
Stay healthy & enjoy the journey!”
🔗 https://t.co/Md3FVfSMRF
@wearelloud@FIFAWorldCup
LISA OPENING CEREMONY
#LISAxGOALS#LISAxFIFAWorldCup