Krenar Aliu

Self-taught entrepreneur, started with no money & now sharing my journey of building a successful online marketing agency and mastering my lifestyle development

[Krenar Aliu @zKrenar]

I quit school when I was 19.

Wanted to become a film director.

Became a marketing freelancer.

I generated over $5M for businesses.

But was struggling financially myself.

Now I'm building my own online business.

I had no one to teach me.

That's why I'll share my experience.

[Krenar Aliu @zKrenar]

The best way to master sales: Jump in calls

The best way to master Facebook ads: Jump into ads manager run ads

The best way to master copywriting: Write conversion-focused copy daily

The best way to master anything: Actually do it

Get your reps in

[Krenar Aliu @zKrenar]

@wizofecom You need the discipline to constantly battle your own weaknesses.

Eventually you become comfortable in uncomfortable situations, which will reward you with growth.

[Krenar Aliu @zKrenar]

The most important skill for agency founders is sales. It’s 90% of the job.

[Krenar Aliu @zKrenar]

During my hardest days, I repeat the same phrase to myself:

I cannot lose if I do not quit.

[Krenar Aliu @zKrenar]

Today I closed my first client for a $ 3.000 monthly retainer.

It took me 2 years to be able to close a client in 7 days.

I learned from mistakes I have made and many others who try to build an online agency.

Now I am building a strategy off of that.

And sharing it!

[Krenar Aliu @zKrenar]

@AlexHormozi I always got this wrong.
I thought you need the perfect plan to start.
Now I know, its better to start as an amateur and become better with time.

[Krenar Aliu @zKrenar]

My "productive routine" went to shit because I was sick.

But I remembered @AlexHormozi saying, being dependend on routines to be succesful makes you weaker.

I went back in today best as I could. FREESTYLE.

Still managed to set 3 Sales Calls and a discovery call.

#nocrutches

[Krenar Aliu @zKrenar]

Day 7

I figured over the weekend, sales is a numbers game.

So I more than doubled my outreach today:

Went from a daily avg. of 50 calls and 5 discovery calls

to

130 calls and managed to set 10 discovery calls!

This will also increase the % of potential closes.

[Krenar Aliu @zKrenar]

Day 6

I now have 2 Sales Calls next week

The discovery calls went smooth because:

- I gathered as much info about them as possible

- told them my story to build trust

- explained my strategy in return to establish expertise

- used their info as leverage

Next week will be🔥

[Krenar Aliu @zKrenar]

Day 5

Sales is not about convincing.

Focus on people that actually want your help.

It's way more rewarding.

I cold called 48 businesses.
Talked to 42 people.
Reached 14 decision makers.

And landed 3 discovery calls today.

Tomorrow I will have my first two discovery calls!

[Krenar Aliu @zKrenar]

I am done being a freelancer for good..

Why?

- Hourly pay makes you comparable.

- You can only serve so many customers.

- No reliable income

- All your time goes to fulfillment

You are not free.

"I would rather earn 1% of 100 people’s efforts than 100% of my own efforts"

[Krenar Aliu @zKrenar]

I've tried to sell lead-gen services to couple hundred real estate agents..

It was frustrating..

I realized:

You can't invent value in the buyer's mind if it doesn't already exist.

You can only make them realize the value by asking questions and align them with your services.

[Krenar Aliu @zKrenar]

Day 4

I cold called 57 businesses.
Talked to 25 people.
Reached 20 decision makers.

Managed to set 5 discovery calls this time!

I learned:

You don't need to name every benefit/feature you have.

Find out what the prospect thinks is the biggest pain and capitalize on that!

[Krenar Aliu @zKrenar]

When reaching out to potential clients try to get your foot in the door.

Don't ask if they need online marketing services.

Ask: can you take on more client orders?

Make them curious what you are about.

Then you can offer them value

..which they will get on a call with you ;)

[Krenar Aliu @zKrenar]

Day 3

I cold called 60 businesses.
Talked to 54 people.
Reached 22 decision makers.

I set 2 discovery calls where I explain my service in detail and see if we are both a good fit.

I learned:
Qualifying a Prospect is important, so you don't waste time with window shoppers.

[Krenar Aliu @zKrenar]

There is no secret to getting leads for your agency.

1. Niche down
2. Solve clients problem
3. Some type of outreach

I tried many things like cold mails, loom messages, social media posts, insta messages.

But nothing "worked".

It's always consistency.

[Krenar Aliu @zKrenar]

Getting clients through social media is great.

But..

it can be a tedious process,
especially if you want inbound leads.

Reaching out to businesses directly is the fastest way for your initial cashflow.

I got 4 leads on my 2nd day trough cold calling.

Not bad for a friday.

[Krenar Aliu @zKrenar]

56 hours of content
23 e-books
4 months of cold calling myself
$ 8k spend on "sales agents"
2.000 cold mails

Nothing worked.

After I changed my sales script completely:

5 Leads on the first day!

You do not have to do anything extraordinary but the normal extraordinary well.

[Krenar Aliu @zKrenar]

So this is where I'm financially at right now..

I think this is the lowest since I was in school.

Motivation I have plenty.

Now I will have the discipline.

I literally can't afford anything else.

No one will fulfill my dreams for me.

So how will I go from here?

Stay tuned!

[Krenar Aliu @zKrenar]

I lost my only two clients today.

Why? Both of them are lacking clients and can't afford me anymore.

Obviously I was not responsible for their lead-gen lol.

Biggest lesson for me:
As a company you need a sustainable sales strategy!

Now it's my turn.

I will be an example.