Zack Gray

Singer | Producer/DJ w/ 100M Streams 🔊 ➔ I help melodic EDM producers build a global fanbase w/o a record label DM “PULSR” to join the tribe! 📲

[Zack Gray @zackgray]

Ever wonder just how much you make from 1 million Spotify streams? 🤔

Let's break it down: 👇🏻

1 million streams at $0.004 per stream = $4,000 💰

[Zack Gray @zackgray]

People do not fall for a song. They fall for a world, a feeling, and a vibe.

Rezz for example has goggles, spiral visuals, and a sci fi horror feeling you her fans resonate with.

A producer makes tracks. An artist people follow built a world around his music.

[Zack Gray @zackgray]

Your music is good but nobody is listening.
You finish a new track and get no streams.
You watch artists with worse music pull bigger crowds.
And you can't figure out why...

So let me tell you:

[Zack Gray @zackgray]

How you actually build a brand as an artist:

- Pick a visual world and commit to it
- Let the look carry the feeling
- Make the sound fit inside it

Good music gets skipped. A clear world gets remembered.

Build the world first.

[Zack Gray @zackgray]

How most artist build a brand:

- Drop better tracks
- Post on every platform
- Copy whoever is blowing up

Here is how it actually works...

[Zack Gray @zackgray]

3 Pro Tips to build a world around your music:

1. Stay consistent. Once you pick your world stick to it.
2. Keep it simple. If a stranger does not get it in a second, it is too complex.
3. You already know what your world is. It comes from who you are.

[Zack Gray @zackgray]

3 Pro Tips:

1. Stay consistent. Once you pick your world, stick to it.

2. Keep it simple. If a stranger does not get it in a second, it is too complex.

3. You already know what your world is. It comes from who you are. Take what is unique about you and turn it up.

[Zack Gray @zackgray]

You do not build a community by asking for one.

It is a group of people who see themselves in your vibe.

The clearer your world, the easier it is for the right people to step in and become your fans

[Zack Gray @zackgray]

Most artists do this in reverse.

They make a track, then try to bolt a brand on top.

Rezz built the world first, then made sound to live inside it.

Everything she drops feels intentional because of the order.

[Zack Gray @zackgray]

Pillar 2: Community.

Her fans gave themselves a name. They call themselves Space Mom's kids.

You do not manufacture this.

It shows up when your world is clear enough to belong to.

[Zack Gray @zackgray]

Visual identity is not a logo or a font.

It is the feeling people tie to you.

Dark moody tones for heartbreak. Warm bright tones for the dance floor.

The look tells people how to feel before the music does.

[Zack Gray @zackgray]

Most producers think better music is the answer.

So they chase cleaner mixes and bigger drops.

Then watch the track vanish in a day.

Your music is not enough to make you stand out.

A world is.

Here are the 3 pillars that matter...

[Zack Gray @zackgray]

Pillar 1: Visual identity.

Goggles. Hat silhouette. Spiral visuals.

A sci fi horror world you can recognise with the sound off.

You know it's Rezz before you hear a single note.

[Zack Gray @zackgray]

Rezz is not the most technical producer in EDM.

But you would know her silhouette anywhere.

She built something most artists never bother to build:

A whole world around their music.

Here's how to do it:

[Zack Gray @zackgray]

Most artists make the track first, then bolt a brand on top.

Rezz did it backwards.

She built the world first. Then made sound to fit inside it.

Her fans named themselves after her.

Your music is not your brand. Your world is.

[Zack Gray @zackgray]

But when you build a career from zero, balance is the last thing you should be worried about.

Kobe wasn't shooting free throws at 3am because he was trying to have a balanced schedule.

He was obsessed.

Stop chasing balance.

[Zack Gray @zackgray]

Why do you keep burning out on your music?

You work the 9-5.
You come home tired.
You force one beat. It goes nowhere.
You scroll Instagram for 90 minutes.
You go to bed angry at yourself.
Then wake up and start over.

This is what "balance" looks like...

[Zack Gray @zackgray]

How to know if your artist brand is authentic?

Simple.

Content should feel easy, almost like an extension of your art.

If not, you're doing something wrong.

[Zack Gray @zackgray]

Most producers think their brand is their logo.

Wrong.

Your brand is the natural, authentic you. It’s how every friend or family member would describe you to a stranger.

If posting feels like pulling teeth, your brand isn’t aligned with who you are.

[Zack Gray @zackgray]

Recap.

1. Cringe is fear. Act in spite of it.
2. Volume negates luck. The system is 1 format, 1-2 songs, 7x per week.

SAVE.
SHARE.
FOLLOW.

[Zack Gray @zackgray]

How John Summit blew up:

"I blew up by nonstop posting on the internet.

Maybe to the outside person it seemed cringe.

But by relentlessly putting myself out there, eventually it started catching on."

Two takeaways every artist can steal from this:

[Zack Gray @zackgray]

Because Volume negates luck.

You have to relentlessly put yourself out there.

That will make it unreasonable you don't succeed.