zee

📍LA✖🇧🇧

[Chamath Palihapitiya @chamath]

We talk about disruption in tech so much that the word is overused and lacks the same kind of punch it used to.

That being said, one area where disruption is happening in its purest form is in consumption - which is almost 70% of US GDP.

The disruptor here isn’t China or some other low cost manufacturer but content creators. They are the biggest threat to an entire panoply of products and $100Bs of revenue and market cap (see below).

The virtuous cycle of content creators is impossible for old line CPG to mimic:

Make compelling content —> Acquire an Audience —> Retain and Build Trust —> Sell them a new version of something —> take profits and reinvest in making compelling content —> Repeat

More generally, as platforms like X make it possible for all of us to become content creators, a million new products will eventually appear and collectively chip away at the revenues of established CPG brands over time.

A few examples:

Gatorade —> Prime
L’Oreal —> Kylie
Spanx —> Skims
Hersheys —> Feastables

These old line CPG companies are in a very difficult position that spending money with Madison Ave will not solve. While these old businesses won’t disappear overnight, they are melting icebergs.

If there was a way to be “long content creators” and “short CPG”, it is likely a winning trade.

So as content platforms catch on and help amplify content from creators - it will not only make their platforms stickier but it can slowly replace ad revenue from the dying companies below with rev share from the upstart thriving ones who replace them.

This will only accelerate the virtuous cycle already emerging. Disruption comes slow until it comes fast…

[Biggs Burke @1996Biggs]

The best part about being authentic is there is no image to maintain.

[John Jones 👨🏾‍🌾🌱💧 @thebajanfarmer]

A year spent inspiring young kids to become farmers 🙏🏾👨🏾‍🌾.

This not only creates career opportunities but the next generation will be able to grow more food for the island 🇧🇧🤘🏾#TheBajanFarmer

[John Jones 👨🏾‍🌾🌱💧 @thebajanfarmer]

No food shortage just shopping the wrong place! This lady is located just before you enter the fish market in Oistins. 👨🏾‍🌾

[Zoe Osborne @thezoekid1]

My newest work for Yorkville murals in Toronto is now up for auction on @SuperRare .

The project is entitled ‘ Flower Gardens’ and there are 4 pieces in the collection.

#nft

[Vala Afshar @ValaAfshar]

You can go to school and spend years trying to learn about great marketing.

Or you can spend a few minutes watching Steve Jobs - all marketers should listen:

[Elon Musk @elonmusk]

Tomorrow will be the first sunrise of the rest of ur life – make it what u want

[SuperRare @SuperRare]

Virtual and physical interior designer @thezoekid1 was born and raised in Barbados, and is now based in Canada. Her work explores the idea of home through physical spaces.

https://t.co/mx1ZB9C4CT

[Zoe Osborne @thezoekid1]

Black*Rare is a special one… see you tomorrow

[Zoe Osborne @thezoekid1]

If you don’t claim your culture or whatever makes you unique someone else will use it and monetize it

[jack @jack]

Why now? The needs are increasingly urgent, and I want to see the impact in my lifetime. I hope this inspires others to do something similar. Life is too short, so let’s do everything we can today to help people now. ✌🏼

[Zoe Osborne @thezoekid1]

"Your NFT was sold!" 🥳🥳🥳

" My House in the Country" is now owned by @ChrisLabrooy ! Thank you so much. 💐💐💐💐

I am really happy to be have my pieces owned by amazing artists!

Thankyou to @ wizzy @Nicolas_Sassoon and @ix_shells for being part of the auction!

😊😊😊😊

[Chamath Palihapitiya @chamath]

Some of us are lucky enough to inherit the following balance sheet from our parents:

Contacts: 0
Money: 0
Power: 0

Resiliency: ♾
Desire: ♾
Drive: ♾
Grit: ♾

How lucky were WE?!?!

[Amy ☀️ @amysundae]

It’s common advice to join a high growth startup if you want to start your own company one day.

As an UberEX founder, I’m realizing that the experience of scaling Uber was a better than any accelerator or incubator out there. Here’s why: (1/8)

[zee @zariort]

@NaithanJones Factssssss. This would be a whole new show for me now fr, thanks for this 🙏🏽

[DJ PUFFY @DEEJAYPUFFY]

Calling this one Catch Twenty-Woo 😆

[zee @zariort]

✍🏽🏊🏽‍♂️ @jonmccollin @ArianaGrande #positions #remix #songwritingsessions

[zee @zariort]

@Diddy https://t.co/TF7GviWw3A 🙏🏽 Black owned Caribbean influenced. 🇧🇧

[ESPN MMA @espnmma]

Four years ago today, @TheNotoriousMMA took the chance to apologize...

TO ABSOLUTELY NOBODY! 🤬

[zee @zariort]

🔥🔥🙌🏽