BTS X NETFLIX
BTS THE COMEBACK LIVE | ARIRANG @ March 21 8pm KST / 4am PST 🎤 BTS will perform at historic Gwanghwamun Square in Seoul. LIVE worldwide exclusively on Netflix.
BTS: THE RETURN, DOCUMENTARY FILM @ March 27 🎥 BTS: THE RETURN, a documentary film showcasing the making of their comeback album ARIRANG. Only on Netflix
[NEWS] Severance Hospital and #Suga are establishing a specialized treatment center to support the treatment and social independence of patients with autism spectrum disorder.
Suga said, “Through the program preparation and volunteer work with Professor Cheon Geun-ah over the past seven months, I have deeply felt that music can be a valuable channel for expressing emotions and communicating with the world. I am very grateful and happy that I was able to participate in the treatment process for children with autism spectrum disorder, and I will continue to work hard so that more children can become members of our society.”
[NEWS] #SUGA also donates 5 billion won to support treatment and independence for children and adolescents with autism spectrum disorder.
This is the largest donation ever made by an artist, not only to Severance Children's Hospital but also to the entire Yonsei Medical Center.
From March to June of this year, #SUGA spent weekends meeting with children with autism spectrum disorder and participated in the development of the program. He played instruments such as the guitar himself, guiding the children to match rhythm and harmony, interact with music, and expand their emotional expression. He even went so far as to teach the children to play instruments themselves. 😭😭💜💜💜
Their story is proof that love doesn’t always arrive in the ways we expect, but when it does, it transforms everything 💛
On this special day, let’s celebrate the love they’ve built and the memories they’ve created. May their laughter never fade and their hearts always remain full of love for each other 🥰💛
Happy anniversary, Baek Yu Yeon and Hong Hee Joo 💛
Kmedia reports Otoki has officially launched a global campaign under the concept of “Real Love” in collaboration with BTS Jin to promote Jin Ramen in the global market.
BTS Jin, a 21st-century pop icon, appears portraying a love story centered around Jin Ramen under the concept of “Jinjja Love Jin Ramen.” The campaign video begins like a scene from a romantic K-drama, showing Jin walking on a rainy spring day, revealing his contemplative and melancholic expression under an umbrella.
The video is produced like a romance drama, delivering a message of “I really miss you” while expressing genuine affection and sincerity toward Jin Ramen. It also vividly captures the moment of enjoying the uniquely rich and deep broth flavor of Jin Ramen. The campaign video can be viewed on Otoki’s official YouTube and Instagram.
Along with the campaign video, starting this month, consumers worldwide will be able to purchase Jin Ramen featuring BTS Jin’s portrait on the packaging. These special edition packages, available in both bowl and cup versions, will feature different Jin-themed designs depending on the flavor, spicy or mild. This limited edition release is expected to attract consumers not only in South Korea but also in various countries and regions, including the US, Canada, China, Vietnam, and Indonesia.
The multi-pack versions of Jin Ramen will include seal stickers, with a total of 12 different types featuring BTS Jin, his handwritten messages, and Wootteo, a character personally created by Jin to commemorate the release of his first solo single in 2022. In South Korea, each pack will include one of the 12 stickers, and the promotion will continue until stocks run out. For the exported multi-pack version, one out of four different sticker designs featuring Jin’s portrait will be randomly included.
Additionally, an event will be held to provide South Korean consumers with a new brand experience. An online “Seal Sticker Decoration Contest” themed around Jin Ramen will be held starting March 10.
Otoki previously received a highly positive response when it showcased the new Jin Ramen packaging featuring “Jin” at the 2025 Winter Fancy Food Show, the largest food expo in the US this past January. Now, with the release of this campaign video, the company is officially advancing its global market strategy for Jin Ramen.
This move follows Otoki’s decision in August of last year to change its English brand name to “OTOKI,” as part of its efforts to strengthen communication with international consumers.
An Otoki representative stated, “With the release of this campaign video, we are officially launching the global campaign for Jin Ramen, the representative K-Ramen. By collaborating with BTS Jin, a 21st-century pop icon, we aim to further enhance the charm of Jin Ramen and actively reach consumers both domestically and internationally.”
The representative added, “In the upcoming content, BTS Jin will showcase various aspects of Jin Ramen’s mild and spicy flavors in diverse ways, so we ask for your continued interest and support.”
JIN OTOKI GLOBAL MODEL
#JinxOTOKI #JinxJinRamen
Otoki on their new campaign video with Jin:
“With the release of this campaign video, we are officially launching the global campaign for Jin Ramen, the representative K-Ramen. By collaborating with BTS Jin, a 21st-century pop icon, we aim to further enhance the charm of Jin Ramen and actively reach consumers both domestically and internationally. In the upcoming content, BTS Jin will showcase various aspects of Jin Ramen’s mild and spicy flavors in diverse ways, so we ask for your continued interest and support.”
JIN OTOKI GLOBAL MODEL
#JinxOTOKI #JinxJinRamen