zach

i do some marketing for crypto casinos, web3 companies, software products /

[zach @zchsales]

This is a horrendous position which @Gamdom @Romer are in

a well established ransomware group claims to have access to all of Gamdom's user data

after being hacked for reportedly $4M earlier this month, seems like they missed or failed to report the fact their servers may have also been hacked with confidential user and company data accessed.

what will they do? Felix has two options:

- Publicly admit to the likelihood user data has been compromised, pay the $15M in bitcoin for the data not to be leaked, with the risk of the hackers still leaking the data or blackmail for more money. (Owning up to it directly hm not good)

or there being the chance the hackers are just bluffing and are looking to extract as much money as possible from gamdom.

- Be like @Revolut Ignore it, not pay the $15M. You are now at the risk of your entire/partial of user database being leaked, if this happens it could be the end of gamdom.

alternatively, is there a world where this malware group are just bluffing and trying to grab as much cash as possible.

it’s also a possibility this could be a targeted attack on gamdom from a competitor, trying to bring them down (I will release a tweet regarding this strategy tomorrow)

it’s very interesting to see how this will play out, despite huge growth some big setbacks gamdom have faced over the past couple months.

[Dark Web Informer @DarkWebInformer]

‼️🇨🇷 WhiteArmor claims access to Gamdom’s full user database and is demanding $15 million in Bitcoin.

🇨🇷 Gamdom - An online casino and sportsbook founded in 2016, offering crypto-based casino games, sports betting, and esports wagering.

The listing claims 15,420,003 user accounts across 146 database columns, with combined account profit values exceeding $1 billion.

WhiteArmor says access came through an internal machine account with administrative privileges and has published a sample of 100 accounts as proof.

The authenticity and the extent of the alleged compromise have not been independently verified.

💥 No delays. No guessing. No redactions. Get the intel threat actors see, the moment they post it. https://t.co/281Qjc6p2J

[zach @zchsales]

just started posting on twitter this week.

sharing my marketing knowledge and strategies related to casinos, web3 companies and softwares.

it’s a little bit difficult to compile all my ideas and thoughts into tweets while trying to make them perfect, but will keep pushing.

follow for more. goal 10k followers🤝

[zach @zchsales]

I think overall casinos need to come up with unique angles and strategies for marketing

the main problem with the streaming casino industry is you have so many casinos doing the exact same thing, automating it with $3k /mo partnership managers with 7 figure budgets

when you have multiple large companies with a combined budget of $10M put towards the exact same marketing channel, with the exact same strategy - of course things will start to stagnate and become saturated.

do streamer deals work? yes

i just think it needs to be done correctly and overall to succeed in any competitive industry it will always be the strategy and brains behind the operations which cause it to succeed, not just budgets.

and the entire principle of more competition is that the market becomes more competitive, more difficult to succeed but lucrative if done so.

Tldr/ every company doing the same thing with 8 figure budgets is ineffective. strategy = success. competition = larger market.

[latedieyoung @lated1eyoung]

💀 Had a spicy convo last night in a private chat with streamer managers from some of the biggest casinos in the space. Everyone is finally saying it out loud. The streaming market is COOKED.

Creators with mid stats are asking for $50-200k in monthly fixed, and the pitch is always the same, "trust me bro, my community is massive." In reality it's the same 3 high rollers following the streamer from casino to casino. The brand pays the deal, and next month the whales leave with him. For $100k you can sign solid sports and IRL guys who will bring THOUSANDS of low/mid players through organic traffic, and those players will actually pay the deal back over time.

If you're getting paid $100k a month, you're not just a creator making content anymore. That's serious money, and at that point you have to see yourself as an affiliate, as someone who drives traffic to the casino. You're a business. You can't take that kind of money, give the casino zero guarantees and just sit on the fixed. Any agency or media buying team works with budgets too, but they have teams, they give guarantees, and most of their money comes from RS because they bring quality players. Their fixed usually covers operating costs or/and goes straight into the marketing budget to bring those players in. It should work the same way with streamers.

And the whole "I won't take NGR share because I don't want to make money off my players losing" thing is the dumbest excuse in the industry. Bro, the casino pays you out of what players lose. You're in gambling. Over the long run the casino is always up, that's just how it works. You're already promoting something where the player is expected to lose. It's entertainment and fun, not a way to make money. You don't value your audience, you just want to finesse the casino because your traffic is bad and that's the only argument you've got.

Need a raw balance and only play with real money? No problem. Here's your fixed, use it however you want. Play with it on stream, invest in a team, buy extra traffic sources that help you grow as a media personality and bring in players. If you're getting $100k a month, you have to be worth $100k a month, not just ride the hype and grab the bag because the market lets you.

Instead a lot of them abuse the casino and don't even hide it. Leaderboards are the best example. The casino sponsors the LB, the streamer pays his friends and mods out of the deal money, they climb to the top, take the prizes, pump the wager numbers, and the streamer looks like he's killing it. The casino is basically paying for fake activity.

The good creators already get it. They ask for RS first, some even take less fixed to get a better RS, because they know their players are real and they want to stay longer than one contract.

But this is on us too. Casinos and managers pushed these prices up because they can't do the payback math, they've got KPIs and budgets to spend, and I'm pretty sure some of them are getting kickbacks from the same streamers they sign. One casino can't fix this alone. Lower your offers and the next site signs the guy for the same money. It only changes when the big brands stop feeding it, with RS as the core of every deal, LBs built around real players and fixed fees that match the numbers.

Streamers need to calm their appetite. Managers need to learn the math. And all of us need to think about this now, before the snowball eats the whole space.

[zach @zchsales]

Good marketing is the core of a casino

to the average person, almost every casino has the same product, so they have to rely on how the public perceives their product.

every successful casino has a specific marketing/selling angle which they rely on.

"most community driven casino"
"fastest growing casino"
"most rewarding casino"
"most transparent casino"
"most fair casino out there"

some of these angles are very vague. there are 100 small pieces to the puzzle which make the difference

the space is becoming more competitive than ever, with a much greater market share, but the sites which succeed and grow the most over the next year will be the ones with the most unique and impressive angles.

I believe the sites copy and pasting each others products, ideas, marketing will likely fall off.

strictly money will not keep you competitive for a long time.

[zach @zchsales]

@onkmadeit @sideshift_app first job?

[zach @zchsales]

@deanstake depends on your expectations and goals.

people will tell you that you could launch with $50k and on the other hand need $1M to do it correctly.

min $200k in most cases. most important part is the correct knowledge behind every part of the set up and operations process.

[zach @zchsales]

🫡 new account. it’s time to build up this account and be consistent.

will share some knowledge and personal experiences. the crypto casino, web3, software, and overall business/marketing industry.

ill try share as much as i can without leaking company information and data, but its very likely if you are someone who is a user or spectator within one of those industries, you may have used or well know one of mine or my clients products.

[zach @zchsales]

@ecomstreur Nice

[zach @zchsales]

why does my blue tick take so long

[zach @zchsales]

nowadays anyone will call themself a marketer

“marketing expert”

there are three stages of marketers today.

- you have the low level beginner who is just starting or has limited experience, he is trying to sign clients and get some results, will call himself an expert but is mostly larp

- you now have the large majority of the people. the amateur marketer, he is good, but he is not an expert or a highly skilled marketer. he can bring good results for brands and has some lucky success.

- you have the real high level marketer. real experience of marketing as a skill in general, working with real big companies and having huge responsibilities. it takes years, probably atleast three to five

most people are between 1 and 2. it’s truly a huge gap in skills and knowledge, not hating on these people, just the gap should be made more clear.

it’s extremely disgusting to see people think they are real experts, it’s disrespectful to the real high level marketers and strategists out there.

small rant over. got to get back to working on some strategy for an 8 figure web3 company.

[zach @zchsales]

@jackfriks Holy Low T