Zeba Dalal Aziz

Toronto 🇮🇳🇨🇦 💍@hasnain_22

[Zeba Dalal Aziz @zebaxo_]

How it started vs. How it’s going 💙💍

[Future of Marketing Institute @thefuturemktg]

What happens when the platform starts deciding how your ad budget gets spent?

Amazon’s Ads Agent can help advertisers with targeting, budget shifts, and optimization directly inside the platform.

For marketers, that could mean spending less time making every adjustment themselves and more time evaluating the decisions AI makes, including when to trust them, question them, or step in.

https://t.co/nVjwvOrDxz

[Zeba Dalal Aziz @zebaxo_]

@thefuturemktg This is a very interesting concept, I wonder how this will impact our ability to remember directions of certain places…..🤔

[Future of Marketing Institute @thefuturemktg]

"Turn left at the yellow house." That's how Meta says its Ray-Ban Display glasses will give walking directions, using what's in front of you instead of street names.

So who gets to be the yellow house? If smart glasses steer people by what they can see, every brand on the block will be auditioning for that route.

https://t.co/JuM50golvH

[Zeba Dalal Aziz @zebaxo_]

@thefuturemktg This is so insightful and surprising!

[Future of Marketing Institute @thefuturemktg]

AI is changing how consumers search and what it means for brands to be visible.

As AI-generated responses influence how consumers discover brands, traditional SEO may no longer be enough. That’s where Generative Engine Optimization comes in, shifting the focus toward relevant content that AI platforms can understand, surface and cite.

For marketers, this means content strategy will need to account for how AI shapes what consumers see before they ever reach a website.

Read more: https://t.co/8U0vPSnTWc

[Zeba Dalal Aziz @zebaxo_]

@thefuturemktg Wow this can be life changing!!

[Future of Marketing Institute @thefuturemktg]

Imagine an ad that senses how you feel before you type a word.

University of California, San Francisco (UCSF) researchers built a brain interface that reads speech and body language together, letting paralyzed patients "talk" through a lifelike avatar.

It’s accessibility technology today, but it could shape emotion-aware technology in the future.

https://t.co/kkw4irqCUS

[Future of Marketing Institute @thefuturemktg]

AI is moving to both sides of the checkout. 🛒

Anthropic’s AI commerce blueprint combines shopping agents for customers with merchant agents that support sales and marketing.

As AI takes on more of a marketer’s role, success may depend on whether products are structured for agents to understand and recommend.

https://t.co/wAtiRWX9Oj

[Zeba Dalal Aziz @zebaxo_]

Spoiling my husband is my love language 🥰

[Zeba Dalal Aziz @zebaxo_]

Didn’t know how selfless mothers were until I became one 🥺🤍

[Zeba Dalal Aziz @zebaxo_]

Why do I miss my baby soo much when he’s sleeping 😩

[Zeba Dalal Aziz @zebaxo_]

Hasnain took me shopping today and got mad at me cuz I didn’t buy anything 💀🫣🙃

[Jenni @hashjenni]

Life update

[Zeba Dalal Aziz @zebaxo_]

Hasnain really said copy paste with his genetics 😤

[Zeba Dalal Aziz @zebaxo_]

Watching hasnain be the best father to isa is really healing my inner child 🥹🤍

[Zeba Dalal Aziz @zebaxo_]

Manifesting that one day I too will have my very own mom car 🚗

[Zeba Dalal Aziz @zebaxo_]

Acting like I’m sleeping so isa can fall asleep and then acc falling asleep is the biggest scam I do to myself

[Zeba Dalal Aziz @zebaxo_]

Hasnain said to throw my degree away cuz “its not like your gonna use it or anything 🫠” SIR I STILL WANT TO PURSUE A CAREER PLEASE

[Zeba Dalal Aziz @zebaxo_]

Hasnain thinks I’m talented enough to do the Asoka trend 🙃