A year ago I almost built the wrong product.
I was building a website builder for busy professionals. But something unexpected kept happening.
Instead of using the features I built, users would scroll straight to the blog. The AI-written post we'd generated from their LinkedIn profile.
The feedback came in fast.
"This doesn't quite sound like me."
"The idea is there but the thinking feels shallow."
The problem was never the website. It was the voice behind it.
These people could walk into any room and own it. Brilliant in conversation. But put a blank page in front of them and they'd freeze.
So we stopped asking people to write. We just talk to them instead.
10 minutes. Your ideas. Published everywhere.
https://t.co/EK7XwYBFNQ
A year ago I almost built the wrong product.
I was building a website builder for busy professionals. But something unexpected kept happening.
Instead of using the features I built, users would scroll straight to the blog. The AI-written post we'd generated from their LinkedIn profile.
The feedback came in fast.
"This doesn't quite sound like me."
"The idea is there but the thinking feels shallow."
The problem was never the website. It was the voice behind it.
These people could walk into any room and own it. Brilliant in conversation. But put a blank page in front of them and they'd freeze.
So we stopped asking people to write. We just talk to them instead.
10 minutes. Your ideas. Published everywhere.
https://t.co/EK7XwYBFNQ
The voice problem is largely solved. The human problem is not. Builders who resist calling it done when it sounds smooth enough, and do the harder work on emotional texture, are the ones to watch. #VoiceAI
Most voice AI builders are optimizing for the wrong thing. Fluency, latency, pronunciation. The voices sound great now. But keep listening for a few exchanges and you just know. That gap between sounding natural and feeling human is the real frontier.
https://t.co/9nG41J5ctR
That emotional flatness is not a minor issue in sales contexts. Once the conversation feels off, trust erodes fast. Solving this means designing for cadence, not just content. When to pause. What to let breathe. How to signal genuine presence.
Hanging with @yangos at his incredible studio at MML, deep in conversation about AI and the future of film productions. Big ideas being exchanged today! #AI
π£ BIG DAY. Bono AI is live!
Talk for 10 minutes. Get X posts, LinkedIn content, newsletters and more - written in your voice, published on your channels.
No blank page. No ghostwriter. No agency.
RT + Comment "Bono" to get free access to Pro for 30 days. (must be following so I can DM you)
Try it at https://t.co/EK7XwYBFNQ