Zen Planner

The all-in-one solution to build, manage, & grow your fitness business.

Built for martial arts, CrossFit, gyms & fitness studios.

[Zen Planner @zenplanner]

The problem isn't student motivation. It's operational friction. The martial arts schools with the strongest retention focus on 4 things:

✔ Belt progression
✔ Parent communication
✔ Consistent class experiences
✔ Structured onboarding

https://t.co/HkeDho6MwI

#MartialArts

[Zen Planner @zenplanner]

Most gyms don't lose momentum because of bad coaching.

They lose it because operations get too hard to scale manually.

The fastest-growing gyms use automation to cut admin and lift retention without losing the human side.

https://t.co/Ep1VeNTwgO

#GymAutomation

[Zen Planner @zenplanner]

Most gyms don't struggle because members dislike the workouts. They struggle because operations get harder as the business grows.

Modern payment systems reduce billing friction and smooth the member experience without more manual work.

https://t.co/Suom4oNXEr

#GymPayments

[Zen Planner @zenplanner]

Most gyms leave you to figure it out.Minnesota Top Team doesn't.500+ members. 35 coaches.

Every athlete still seen, the coach already knows your name and what you're working on. That's how you build fighters and a community.https://t.co/Uy2eI9K7UQ

#BJJ #MartialArts

[Zen Planner @zenplanner]

A gym owner went from 160 to 140 members and asked about marketing. That's not a leads problem. That's a retention problem.

Most martial arts academies hit a wall around 150 — roughly Dunbar's Number. The fix is in the first 100 days.

#BJJ #MartialArts

[Zen Planner @zenplanner]

The most common question gym owners ask about AI:
"Won't this replace the human element of what I do?"

It's a fair concern. But that's not what AI is for.

AI is an extension of you. Not a replacement for you.
Zen Planner.

#BJJ #MartialArts

[Zen Planner @zenplanner]

Honored to be named one of Athletech News' Most Innovative Fitness & Wellness Companies of 2026 🏆

We power 19,000+ facilities worldwide. From AI-driven churn detection to streamlined operations. So operators can focus on what matters: community.

#FitnessInnovation

[Zen Planner @zenplanner]

A martial arts gym owner is spending $3,000 a month on the tech he uses to run his academy.
Texting. Social. Memberships. Billing. Belt tracking.

None of it integrated.

A tech stack that doesn't talk to itself is a part-time job.
Zen Planner.

#BJJ #MartialArts

[Zen Planner @zenplanner]

A BJJ coach at IBJJF Worlds told me how he runs his gym: Attendance on a notecard. Checkbox when someone pays.

Dates next to names for belt eligibility. If you want to scale, the notecard is the ceiling.
Zen Planner.

Built for martial arts since 2006.

#BJJ #JiuJitsu

[Zen Planner @zenplanner]

Modern martial arts gyms aren't built around one program. They're built around ecosystems.But managing multiple disciplines with disconnected tools creates more problems than it solves.

See how Zen Planner simplifies hybrid management 👇
https://t.co/NZn8CWcJxy

#BJJ

[Zen Planner @zenplanner]

A year ago, the SugarWOD community feed had 700 engagements in a month.
This November: 11,000.

That's what happens when community gets built into the workout, not bolted on.

What's new across Zen Planner & SugarWOD 👇
https://t.co/xulsVWNU6E

#SugarWOD #CrossFit

[Zen Planner @zenplanner]

Growth exposes your systems.For Minnesota Top Team, scaling meant upgrading the tools behind the scenes. Without Zen Planner's reporting and support, growth was getting messy.

What the switch looked like for MTT 👇
https://t.co/aMeTOWwlTL

#MartialArts #GymOwner

[Zen Planner @zenplanner]

Free trials are easy to launch. Hard to convert.

Most fail because they lack structure, not because the offer is wrong.
Build trials that turn leads into long-term members.

Book a demo → https://t.co/0Vx4pwGbAQ

#ZenPlanner #MartialArtsBusiness

[Zen Planner @zenplanner]

The fastest way to build software gym owners actually want?

Show up. Ask. Listen. Ship.

This year: 112 customer calls. 42 in-person visits. 30 feature releases. 50% fewer incidents. 52% fewer bugs.

Read the full story: https://t.co/v01SzEGqzl

#ZenPlanner

[Zen Planner @zenplanner]

Your next post idea is already inside your gym. 🏋️‍♂️ Every question your members ask = content gold.

With Zen Planner’s Social Planner, you can plan weeks ahead, approve posts, and stay consistent without the chaos.

#ZenPlanner #FitnessMarketing #GymOwners #SocialPlanner

[Zen Planner @zenplanner]

"Before Zen Planner, it felt like we were juggling chaos. Now, everything’s streamlined—and we’re growing faster than ever."

10th Planet Gym simplified operations, boosted growth & saved time—all with Zen Planner.

#GymGrowth #ZenPlanner #FitnessBusiness #10thPlanet

[Zen Planner @zenplanner]

A well-timed thank-you can do more than you think.

Forget the word “affiliate”—build relationships, reward loyalty, and let smart partners recognize the value.

Strategic insight from Kelsi Navalta, a leader in affiliate growth.

#AffiliateMarketing #FitnessBusiness

[Zen Planner @zenplanner]

Your gym’s marketing engine runs on strategy, not guesswork. From influencers to email campaigns and paid ads, Coach Kelli shows how Zen Planner makes growth simple and effective.

✅ Expand reach
✅ Engage members
✅ Streamline marketing

#GymMarketing #ZenPlanner

[Zen Planner @zenplanner]

Turn your community into a growth engine.

With just 10 affiliates, you could see:

📈 $750 revenue
💸 $450 cost
➡️ $300+ net gain—monthly.

Zen Planner makes affiliate programs easy to track, scale, and succeed.

#AffiliateMarketing #ZenPlanner #FitnessBusiness

[Zen Planner @zenplanner]

Running a BJJ school isn’t just about teaching. It’s leads, belts, billing & more.

For Dr. Arlindo “Juninho” Jr., it got overwhelming—until Zen Planner.

✅ Belt tracking
✅ Class scheduling
✅ Billing
✅ Lead follow-ups

Learn More: https://t.co/eYIRd6wZx4

#ZenPlanner